Integrated Campaigns, AMER

Responsibilities

• Concept, develop, and run integrated campaigns end to end.
• Lead the strategy and audience selection through launch, optimization, and reporting.
• Design the end-to-end campaign architecture, including the full-funnel content engine, channel strategies, promotional offers, program mix, and hand-offs from marketing to sales.
• Translate company priorities into focused campaign plans with clear goals, messaging, milestones, owners, and success metrics.
• Identify the highest-leverage assets needed to support campaign performance, including messaging frameworks, email nurtures, landing page copy, field activation ideas, customer story packaging, and sales-facing materials.
• Deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, in partnership with functional and regional teams.
• Strengthen cross-functional alignment across product marketing, field marketing, performance marketing, growth marketing, strategic events, and design.
• Work with creative partners to brief campaigns and carry the message through across formats and channels.
• Align closely with sales stakeholders to build programs for strategic accounts tied to revenue impact.
• Establish measurement frameworks, KPIs, and scalable processes; own campaign performance by measuring impact on pipeline, revenue, target account penetration, and the demand funnel.
• Work with operations and analytics partners to define KPIs, dashboards, and actionable insights.
• Build campaigns for enterprise and strategic audiences, including vertical, segment, buying-group, or use-case-specific motions.
• Build 1:few ABM motions and ABM-at-scale programs for priority accounts or segments.

Requirements

• 10+ years of experience owning integrated campaign strategy and execution for a B2B SaaS or enterprise technology company.
• Extensive familiarity with lead-routing and handoff; able to diagnose funnel health and course correct in alignment with SDR counterparts.
• Proven track record of building campaigns for enterprise audiences, including technical decision-makers, executives, and complex buying groups.
• Experience owning pipeline goals and using pipeline, engagement, and revenue signals to optimize campaign performance.
• Experience running ABM / strategic-account programs that support multithreading, expansion, or deal acceleration.
• Strong understanding of the AI market and technical buyer personas (CTOs, CIOs, Senior Engineering leaders).

Nice-to-Haves

• Ability to turn campaign ideas into operating plans from narrative and audience strategy through asset development, launch, field enablement, lead follow-up, and reporting.
• Comfortable being both strategic and hands-on: setting direction, writing briefs, shaping content, and shipping work.
• Strong instincts for cohesive campaigns across content, creative, distribution, and follow-up.
• Comfortable working across global strategy and regional execution, adapting campaigns for different markets.
• Instincts for what makes enterprise campaigns resonate with senior technical and business buyers.
• Thrive in creative, fast-paced environments with original thinking and bias to action.
• Ability to shift between air cover demand generation and targeted programs for strategic accounts, named accounts, and priority verticals.
• Balance dedication to quality with focus on impact and decisive execution.