Staff Product Marketing Manager, Creator Monetization

Responsibilities

Define monetization positioning

• Develop differentiated positioning and messaging for Linktree's monetization suite, including digital downloads, coaching, courses, and affiliate revenue.
• Translate product capabilities into clear value propositions across linker segments, verticals, and earning maturity levels.
• Build a scalable messaging architecture that connects individual tools to a coherent “earn on Linktree” story.

Shape product strategy

• Build personas for monetizing linkers, from first-time sellers to high-volume earners.
• Influence roadmap prioritization using linker demand, competitive gaps, and earning-potential signals.
• Establish frameworks for evaluating monetization opportunities based on linker value, platform economics, and strategic fit.
• Represent the monetizing linker within product teams using qualitative insight, behavioral data, and competitive context.

Own go-to-market

• Lead end-to-end go-to-market for new and evolving monetization products and features.
• Define launch strategy, audience segmentation, channel mix, creative direction, and success metrics across owned, CRM, and in-product surfaces.
• Partner with content, social, and linker marketing teams on credible, linker-first launch stories.

Drive adoption and activation

• Identify when linkers are most likely to start monetizing and develop messaging and in-product storytelling to capture those moments.
• Partner with CRM and lifecycle teams on campaigns that move linkers from awareness to active earning.
• Monitor adoption funnels, identify drop-off points, and iterate on messaging to improve activation.
• Create educational and enablement content, including linker guides and case studies.

Build competitive intelligence

• Track the linker monetization landscape to sharpen positioning and identify strategic opportunities.
• Synthesize linker feedback, social listening, and market signals into actionable insight.
• Articulate Linktree's differentiation, including its distribution advantage, audience, and simplicity.

Enable cross-functional consistency

• Coordinate across product, growth, brand, and community marketing to maintain consistent monetization messaging.
• Support localization and global expansion of earning tools.
• Help support and partnerships teams communicate the value of Linktree's earning tools.

Requirements

• 8+ years of product marketing experience, ideally with consumer-facing platforms, linker tools, or marketplace and commerce products.
• Deep familiarity with the linker economy and how creators evaluate earning tools.
• Experience connecting qualitative customer insight with quantitative signals such as GMV, take rate, and earning activation.
• Track record of go-to-market leadership for consumer or prosumer launches that drove measurable adoption.
• Analytical ability to interpret performance data and apply insights to marketing strategy.
• Comfort working through ambiguity while products and narratives are still developing.
• Collaborative, low-ego approach and ability to influence without authority.

Compensation and Benefits

• Base salary targeted at $215,000–$225,000 for roles based in San Francisco and Los Angeles.
• Compensation package includes cash, equity, and benefits.
• Final offers may vary based on location, experience, expertise, and role scope.