Staff Account Based Marketing Manager

Responsibilities

• Direct the strategy and end-to-end execution of our 1:Few tier, building campaigns for specific verticals like financial services or public sector with highly calibrated messaging.
• Oversee the assessment of our marketing technology stack, making build-vs-buy decisions based on performance and cost-efficiency rather than traditional platform reliance.
• Drive the transition from firmographic targeting to a "jobs to be done" approach, tailoring account segmentation and content to the specific problems a target account is solving.
• Partner with Sales leadership in monthly alignment meetings and quarterly reviews to ensure consistent signal-sharing and program synchronization.
• Identify and operationalize engagement signals, such as intent thresholds and webinar activity, to trigger effective SDR outreach and personalized messaging.
• Define and manage a robust measurement framework that connects ABM activities directly to pipeline generation and revenue outcomes.
• Collaborate across Content, Design, and Sales teams to ensure regional effectiveness while maintaining independent ownership of your strategic programs.

Requirements

• Extensive B2B marketing experience selling to technical enterprise personas in a high-growth SaaS environment.
• Proven ability to run multi-tiered ABM programs at scale, encompassing both vertical-based campaigns and programmatic motions.
• Demonstrated track record of Sales alignment through shared accountability for pipeline results and account-level coordination.
• Ability to critically evaluate and implement marketing technology, with a preference for cost-effective and AI-native alternatives to legacy suites.
• Experience developing account segmentation and messaging based on solution-oriented or "jobs to be done" frameworks.
• Strong quantitative skills and a deep understanding of pipeline management and attribution metrics.
• A proactive builder's mindset with the initiative to design and own strategic programs from the ground up.

Nice-to-Haves

• Experience with financial services or public sector verticals.
• Familiarity with AI-native marketing tools.