Analyst Relations Lead

Analyst Strategy & Category Leadership

• Own the vision and strategy for analyst engagement across Gartner, Forrester, Liminal, and emerging firms.
• Proactively shape how identity, fraud, and risk categories are defined — ensuring Socure’s strengths are reflected in evaluation criteria and market narratives.
• Lead all major evaluations (MQs, Waves, Market Guides, etc.) with a focus on positioning for leadership.
• Build long-term, trust-based relationships with key analysts and advisory voices.

Industry & Influencer Relations

• Stand up and lead a vertical industry relations program across fintech, financial services, public sector, and adjacent markets.
• Identify, build, and manage relationships with top-tier industry trade media, emerging independent analysts, “edge” firms, and influential voices (including ex-journalists and operator-analysts).
• Partner with Comms to drive proactive story development in industry trades tied to product innovation, customer proof, and market trends.
• Ensure Socure is consistently present in the conversations that shape buyer perception within key verticals.

Technical Storytelling & Narrative Engine

• Build and scale a technical storytelling engine that translates product innovation into clear, compelling, and repeatable narratives.
• Partner with Product and PMM to turn launches, capabilities, and roadmap moments into analyst-ready narratives, media storylines, and sales-ready messaging.
• Establish and elevate SME voices across Product, Data Science, and Risk as recognized experts in the market.
• Ensure all storytelling ladders up to Socure’s core corporate narratives and category positioning.

Product-Led Growth & Sales Enablement

• Partner with Sales and GTM teams to activate analyst and industry validation in sales enablement materials, late-stage deal support, and executive conversations.
• Translate analyst insights and coverage into clear competitive positioning and buyer-facing proof points.
• Directly influence pipeline acceleration, win rates, and expansion opportunities through strategic use of third-party validation.
• Ensure AR and industry insights are embedded into product marketing and GTM strategy loops.

Program Execution & Operational Excellence

• Own the analyst engagement calendar, briefings, inquiries, and relationship management.
• Lead end-to-end execution of evaluations with strong cross-functional alignment.
• Maintain a structured system for tracking analyst insights, coverage, and competitive positioning.
• Continuously improve processes, tooling, and visibility across the organization.

Requirements

• Proven experience building and leading Analyst Relations or Industry Relations programs, ideally in high-growth B2B tech, fintech, or identity/risk sectors.
• Deep understanding of analyst firms (Gartner, Forrester, etc.) and how to influence category definitions and evaluations.
• Strong ability to translate complex technical product capabilities into compelling market narratives.
• Experience partnering cross-functionally with Product, PMM, Comms, Sales, and GTM teams.
• Track record of driving measurable business impact through third-party validation (pipeline, win rates, market positioning).
• Exceptional relationship-building skills with analysts, media, and influencers.
• Highly strategic, execution-oriented, and comfortable operating with ambiguity in a fast-paced environment.

Nice-to-Haves

• Background in identity, fraud prevention, or risk management domains.
• Experience with technical storytelling involving data science, AI/ML, or complex platforms.
• Existing relationships with key analysts in the identity/fintech space.
• Familiarity with sales enablement and late-stage deal support processes.