Lead Product Marketing Manager

What You'll Do

Positioning and Messaging

• Own Neon's core narrative: why MoR is the right model for publishers, how we compare to app stores and self-managed payments, and what we do differently versus competitors
• Develop audience-specific messaging for publisher BD, finance, and product stakeholders
• Translate complex product capabilities (MoR, loyalty, tax) into clear, credible value propositions that do not require a payments background to understand

Sales Enablement

• Build and maintain the core sales collateral: pitch decks, one-pagers, competitive battle cards, and objection-handling guides
• Create materials for publisher onboarding that explain what Neon owns (tax, chargebacks, compliance) and what the publisher owns
• Run enablement sessions with the sales and CS team when new products or market coverage launches

Go-to-Market Execution

• Own GTM for new product launches and major market expansions. Define the audience, message, channel, and success metric
• Lead co-marketing and launch announcements with publishing partners
• Develop thought leadership content that positions Neon as the authority on direct monetization for game publishers

Competitive and Market Intelligence

• Maintain a current view of the competitive landscape: competitors, app store fee structures, and emerging direct-to-consumer tooling
• Synthesize publisher feedback and market signals into positioning updates and product roadmap input
• Track regulatory and industry trends (app store legislation, tax rule changes) that affect Neon's positioning

Cross-Functional Collaboration

• Partner closely with Product to understand roadmap priorities and translate them into external messaging
• Work with Sales and Customer Success to build feedback loops between market signals and product direction
• Influence roadmap prioritization based on competitive gaps and publisher feedback

What You'll Bring

• 7+ years in product marketing, with at least 3 years in enterprise B2B SaaS, fintech, or payments
• Demonstrated ability to position a technically complex product to non-technical buyers
• Strong writing skills across one-pagers, LinkedIn posts, and pitch decks
• Comfort with regulatory and compliance nuance (MoR liability, chargeback ownership, tax remittance)
• Competitive analysis depth and ability to run rigorous teardowns into actionable sales collateral
• Bias toward execution and iteration
• Prior experience in a founding or lead PMM role where you built the function

Bonus Points

• Experience marketing to game publishers, studios, or developer platforms
• Background in MoR, payment processing, or e-commerce infrastructure
• Experience producing high-volume content (newsletters, LinkedIn series, blog) as part of a GTM motion
• Familiarity with the competitive dynamics between app stores and direct-to-consumer monetization