Lead Product Marketing Manager
Lead Product Marketing Manager to own positioning, messaging, sales enablement, and GTM execution as the first PMM hire at a fintech payments platform for game publishers. Requires 7+ years product marketing experience with 3+ years in enterprise B2B SaaS, fintech, or payments.
About the job
What You'll Do
Positioning and Messaging
- Own Neon's core narrative: why MoR is the right model for publishers, how we compare to app stores and self-managed payments, and what we do differently versus competitors
- Develop audience-specific messaging for publisher BD, finance, and product stakeholders
- Translate complex product capabilities (MoR, loyalty, tax) into clear, credible value propositions that do not require a payments background to understand
Sales Enablement
- Build and maintain the core sales collateral: pitch decks, one-pagers, competitive battle cards, and objection-handling guides
- Create materials for publisher onboarding that explain what Neon owns (tax, chargebacks, compliance) and what the publisher owns
- Run enablement sessions with the sales and CS team when new products or market coverage launches
Go-to-Market Execution
- Own GTM for new product launches and major market expansions. Define the audience, message, channel, and success metric
- Lead co-marketing and launch announcements with publishing partners
- Develop thought leadership content that positions Neon as the authority on direct monetization for game publishers
Competitive and Market Intelligence
- Maintain a current view of the competitive landscape: competitors, app store fee structures, and emerging direct-to-consumer tooling
- Synthesize publisher feedback and market signals into positioning updates and product roadmap input
- Track regulatory and industry trends (app store legislation, tax rule changes) that affect Neon's positioning
Cross-Functional Collaboration
- Partner closely with Product to understand roadmap priorities and translate them into external messaging
- Work with Sales and Customer Success to build feedback loops between market signals and product direction
- Influence roadmap prioritization based on competitive gaps and publisher feedback
What You'll Bring
- 7+ years in product marketing, with at least 3 years in enterprise B2B SaaS, fintech, or payments
- Demonstrated ability to position a technically complex product to non-technical buyers
- Strong writing skills across one-pagers, LinkedIn posts, and pitch decks
- Comfort with regulatory and compliance nuance (MoR liability, chargeback ownership, tax remittance)
- Competitive analysis depth and ability to run rigorous teardowns into actionable sales collateral
- Bias toward execution and iteration
- Prior experience in a founding or lead PMM role where you built the function
Bonus Points
- Experience marketing to game publishers, studios, or developer platforms
- Background in MoR, payment processing, or e-commerce infrastructure
- Experience producing high-volume content (newsletters, LinkedIn series, blog) as part of a GTM motion
- Familiarity with the competitive dynamics between app stores and direct-to-consumer monetization
Skills
Product Marketing, Positioning, Messaging, Sales Enablement, Competitive Intelligence, Go-to-Market Strategy, B2B SaaS, Fintech, Payments, Enterprise Marketing, Pitch Decks, Competitive Analysis, Regulatory Compliance, Thought Leadership
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