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EveEveSan Francisco, CA

Senior Product Marketing Manager

Senior Product Marketing Manager owning GTM programs, sales enablement, and field activation for AI legaltech products. Develop sales tools, messaging, playbooks, and training to drive revenue, upsells, and seller productivity in a fast-growing B2B SaaS company. Requires 7+ years PMM experience with sales enablement track record.

175k – 210k
Remote7+ YOEProduct Marketing

About the role

What You'll Do

  • Own the development and execution of GTM programs, sales plays, and field activation strategies that drive pipeline, seller productivity, and revenue growth for the business.
  • Create and maintain high-impact sales tools: pitch decks, battlecards, objection handling guides, ROI tools, and one-pagers.
  • Partner with sales leadership to assess the ongoing needs of the sales team, identifying and addressing knowledge or skill gaps.
  • Lead cross-functional enablement planning to ensure sellers are ramped and ready on new products, messaging, and GTM priorities.
  • Develop integrated GTM frameworks - including audience segmentation, messaging architecture, value propositions, and competitive positioning - that translate product capabilities into field-ready programs.
  • Build a specific enablement strategy and playbook to support our sales motion for multiple SKUs, helping sales drive upsell revenue.
  • Partner with the Monetization Lead on pricing, packaging, and message testing to ensure GTM materials reflect current pricing and packaging decisions.
  • Support our Partnerships team with partner-facing pitch decks and talk tracks, demo access, and training on how to sell and position Eve.
  • Establish and track key metrics for enablement programs to measure their effectiveness and business impact.

What We're Looking For

  • 7+ years of product marketing experience in B2B SaaS or legaltech, with a proven track record of building effective sales enablement programs.
  • Deeply empathetic to the needs of sales teams and have a passion for creating tools and training that help them win.
  • Exceptional project manager, capable of leading complex, cross-functional initiatives and keeping teams aligned and on schedule.
  • Data-driven mindset and comfortable defining KPIs, analyzing performance data, and using insights to optimize programs.
  • Strong sense of ownership and an entrepreneurial spirit, thriving in a fast-paced environment where you can have a foundational impact.
  • Clear and compelling communicator, able to translate technical product details into business value for customers and internal teams.
  • People leadership experience or a clear track record of mentoring others, and excited to build and lead a team as this function grows.

Strong preference for candidates in the San Francisco Bay Area or New York City.

Compensation US Base Salary Range: $175,000—$210,000 USD Benefits include competitive salary & equity, 401(k) with matching, health/dental/vision/life insurance, disability coverage, commuter benefits, autonomous work environment, workplace setup reimbursement, telecomm stipend, flexible time off, quarterly team gatherings, and in-office perks (for in-office employees).

Skills

Product MarketingGo-to-Market StrategySales EnablementSales ToolsMessaging ArchitectureCompetitive PositioningValue PropositionsSales PlaysEnablement PlaybooksKpis And MetricsCross-Functional LeadershipB2B SaaSLegaltech
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