Senior Product Marketing Manager, Identity & KYA

Responsibilities

• Develop product positioning, messaging, and value propositions that differentiate Socure’s KYA product in the market.
• Lead the planning and execution of go-to-market strategies for new product launches and feature releases targeting identity verification use cases.
• Conduct market, competitor, and customer research to inform product marketing strategies and content.
• Collaborate with product, sales, and marketing teams to ensure consistent messaging and alignment across channels.
• Create sales enablement materials, such as presentations, datasheets, and FAQs, tailored to verification solutions or related fields.
• Track and analyze product and campaign performance metrics, providing insights and recommendations for optimization.
• Develop customer-facing content, including case studies, blog posts, and product collateral, highlighting workforce product impact.
• Gather feedback from customers and internal stakeholders to inform product improvements and marketing initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in product marketing, marketing, or a related field, preferably with experience in fraud or identity verification.
• Strong written and verbal communication skills.
• Analytical mindset with the ability to interpret data and market trends.
• Project management and organizational abilities; able to manage multiple projects and adapt to shifting priorities.
• Deep understanding of product marketing, go-to-market strategies, and sales enablement.
• Collaboration and relationship-building skills across cross-functional teams.
• Adaptability, curiosity, and a willingness to learn in a fast-paced environment.
• Experience with fraud, identity, or related field is required with a preference for building 0-1 products.