Vertical Marketing Lead, Public Sector

Responsibilities

• Define and execute a vertical marketing strategy for the Public Sector business across federal, state, local, education, and healthcare segments.
• Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the sales motion.
• Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.
• Translate complex AI-driven capabilities into compelling, industry-specific messaging for government program owners, agency executives, and procurement officials.
• Deliver field-ready enablement (decks, playbooks, battlecards, capability statements, ROI tools, customer stories) that improves win rates and accelerates deal velocity.
• Build and execute campaigns that generate qualified pipeline from target accounts.
• Drive brand awareness and permission within the public sector to position Socure as the leader in identity and fraud infrastructure.
• Coordinate integrated campaign strategies across email, webinars, paid and organic channels, SDR outreach, in-person experiences, and more.
• Partner with RevOps to define success metrics, analyze performance, and iterate based on results.
• Build and direct relationships with public sector marketing agency partners, overseeing day-to-day execution and ensuring consistent messaging and brand standards.
• Act as the vertical marketing owner for the public sector business during planning cycles and QBRs.
• Influence stakeholders across Product, Sales, Solutions Consulting, Data Science, RevOps, Government Affairs, GRC, and Marketing.
• Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account & segment growth.
• Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions.

Requirements

• 6–8 years of B2B or B2G marketing experience, including product marketing, vertical/industry marketing experience in SaaS, AI, cybersecurity, identity, fraud prevention, or risk management companies supporting government programs or adjacent environments.
• Direct experience marketing to federal and/or state and local government agencies, with working knowledge of how technology decisions are made in the public sector, including procurement vehicles, RFPs, cooperative purchasing agreements, and the role of government affairs in buying cycles.
• Demonstrated success driving measurable pipeline and revenue impact in markets characterized by complex, multi-stakeholder buying processes, extended sales cycles, and layered compliance requirements.
• Strong ability to translate complex AI-driven or data-centric technology into clear, compelling narratives for government audiences, including content that addresses cybersecurity, compliance frameworks, risk management, and program integrity outcomes.
• Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority, including government affairs, capture, and proposal development teams.
• Analytical rigor and experience tying marketing programs to government-specific business outcomes, including agency wins, program expansion, procurement cycle progression, and account retention.
• Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment.