Lead Product Adoption Strategist, Mid-Market

Responsibilities

• Lead efforts to scale the adoption of Reddit's lower funnel ads products, increasing advertiser engagement and performance revenue.
• Develop and manage programs to support product adoption across Mid-Market (MM) advertisers and sales teams in North America.
• Identify critical insights, themes across managed verticals and synthesize them into actionable recommendations for Sales, PMM, and PM.
• Work with top opportunity advertisers to activate and grow strategic product opportunities.
• Partner closely with Sales, Product Marketing Management (PMM), Revenue Strategy & Analytics (RSA), and Product teams to ensure seamless knowledge transfer and alignment of strategic goals.
• Equip sales teams with the necessary knowledge, training, collateral, and market insights to effectively position and implement Reddit's ad products.
• Advocate for advertiser needs and identify opportunities and gaps, providing feedback to PMM and Product teams to inform ongoing product development.
• Understand progress to goal and identify/execute steps to accelerate outcomes. Leverage automation tools to build reporting outputs and consistent reporting cadence to Sales leadership.

Basic Qualifications

• 7+ years of experience in digital advertising, sales, marketing strategy, operations, or relevant industries.
• Strong background in product adoption, account management, Go-to-market strategy, and sales strategy within the digital advertising industry.
• Strong understanding of lower funnel performance ad solutions, including Signals, automation, ads measurement, and optimizations.
• Proven ability to work effectively with partner teams, leveraging cross-functional expertise to drive program success.
• Proficient in Google Suite and Salesforce.

Preferred Qualifications

• Passion for understanding client needs and delivering solutions that drive their success.
• Excellent program and project management skills, with the ability to prioritize and manage multiple initiatives concurrently.
• Strong written and verbal communication skills, capable of clearly articulating strategies and outcomes to internal and external stakeholders.

Benefits

• Comprehensive Healthcare Benefits and Income Replacement Programs
• 401k with Employer Match
• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
• Family Planning Support
• Gender-Affirming Care
• Mental Health & Coaching Benefits
• Flexible Vacation & Paid Volunteer Time Off
• Generous Paid Parental Leave