Senior Product Marketing Manager

Narrative, Messaging & Positioning

• Develop differentiated positioning grounded in customer insight and competitive reality
• Build messaging frameworks that scale across assets (one-pagers, sales decks, lifecycle emails, in-app copy)
• Partner with the Director of PMM on narrative architecture for major releases
• Maintain consistency across all surfaces

Launch Operations (GTM Execution)

• Own launch planning and execution end-to-end—scoping releases, writing briefs, building timelines, and driving readiness
• Coordinate across Product, Marketing, Growth, Lifecycle, and Creative
• Translate roadmap into sequenced GTM plans with clear owners
• Set and run the release cadence so the right level of marketing support matches each release

Segmentation & Targeting

• Partner with Growth/Data to sharpen audiences (who we’re speaking to, what they care about, where they are in the journey)
• Connect segmentation to messaging so targeting and in-product experiences feel personal and perform
• Feed learnings back into roadmap and positioning

In-Product Marketing (Lifecycle + PLG)

• Lead in-product messaging strategy (tooltips, empty states, onboarding flows, feature announcements) with Product
• Support product-led growth by identifying friction, surfacing upgrade moments, and driving activation/conversion
• Ensure in-product and out-of-product messaging work together with Lifecycle

Cross-Functional Influence

• Be a trusted day-to-day partner to Product, Growth, Lifecycle, and Creative
• Show up in roadmap conversations to influence what gets built and how it’s sequenced
• Represent the customer voice internally with data and direct research

Qualifications

• 5–8 years in product marketing (B2C or B2B SaaS)
• Narrative craft: Created positioning/messaging that changed how a product was understood, talked about, or sold
• Launch operator muscle: Led GTM for multiple launches with strong briefs, clear ownership, tight timelines, and high-quality outputs
• Strong segmentation fundamentals; able to challenge targeting decisions and ask sharper questions of data
• Some in-product messaging and/or PLG experience
• Comfortable in ambiguity; energized by building the playbook while shipping
• Writes with clarity and economy (no jargon, no bloated decks)
• Can manage up and across without politics

Nice to Have

• Experience in creator economy, photo/video, or consumer subscription products
• Familiarity with lifecycle tools (Braze, Iterable, Customer.io)
• Startup/early-stage PMM experience building process while shipping
• Experience creating repeatable systems and implementing them through influence