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SwayableSwayableNew York, NY

VP Marketing

Lead and scale the full marketing function for a fast-growing AI SaaS platform, owning strategy across demand gen, events, content, brand, PR, and sales enablement. Report to CEO and drive pipeline and revenue impact.

225k – 275k
On-siteProduct Marketing

About the role

What You’ll Do

  • Own the marketing strategy that helps Swayable win with senior marketing, brand, insights, research, and strategy leaders at enterprise companies
  • Build a clear operating cadence for marketing performance, with visibility into what’s working across channels, campaigns, events, pipeline, and revenue impact
  • Build a repeatable demand engine that turns market awareness into qualified pipeline, revenue, and measurable ROI
  • Lead Swayable’s events strategy across conferences, executive dinners, webinars, owned events, and field marketing — with a clear plan for pre-event targeting, in-room impact, and post-event conversion
  • Develop thought leadership and content that makes Swayable a must-know platform for teams measuring message, creative, and campaign impact
  • Own the marketing narrative across campaigns, PR, customer stories, executive visibility, and category-building moments
  • Create sales enablement that helps the commercial team tell a sharper story, navigate complex buying committees, and move strategic deals forward
  • Manage the existing marketing team and external partners, bringing focus, accountability, and higher-quality execution across the function

Who You Are

  • You’ve led marketing at a B2B SaaS company through a meaningful growth period (5-10X growth)
  • You’ve marketed to marketers, brand leaders, insights teams, research teams, or similar buyers
  • You have depth across demand gen, brand, events, content, PR, and sales enablement
  • You are analytical, ROI-oriented, and comfortable using data to guide decisions
  • You are a strong storyteller who can simplify a sophisticated product and category
  • You are scrappy, creative, commercial, and comfortable in a broad mandate
  • You bring strong judgment, executive presence, and clear communication
  • Experience in martech, adtech, consumer insights, market research, media measurement, or related categories is strongly preferred

Benefits

  • 100% Medical, Dental & Vision Plans - no employee contribution required
  • Generous PTO
  • Equity Options
  • 401k plan, FSA
  • Ongoing professional development investments

Skills

B2B Saas MarketingDemand GenerationEvents MarketingThought LeadershipContent MarketingBrand MarketingPrSales EnablementMarketing OperationsROI Analysis

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