Vice President, Marketing

Responsibilities

• Develop and refine the overall marketing strategy, aligning it with PDQ's goals and vision, and oversee its successful implementation across various marketing channels.
• Track and optimize core SaaS metrics like CAC payback, conversion rates, and marketing-driven ARR; use data to spot growth levers, optimize initiatives, and predict market opportunities.
• Collaborate with product management, sales, revenue operations, engineering, finance, and customer success to align marketing efforts with product launches, sales strategies, and company-wide initiatives.
• Provide mentorship, guidance, and support to marketing teams, fostering a collaborative, engaging, and inclusive environment.
• Own the self-serve PLG engine to maximize user acquisition, activation, and retention while keeping CAC efficient.
• Craft and execute marketing strategy for mid-market expansion, defining positioning, messaging, and funnel mechanics for larger organizations.
• Articulate the value of PDQ's AI-driven product capabilities for technical audiences.

Requirements

• Accomplished marketing professional with several years of experience in senior marketing roles, ideally in the tech industry.
• Proven track record of developing and executing innovative marketing strategies that drive business growth.
• Strong analytical mindset with proficiency in using data to inform marketing decisions, including working with SaaS metrics such as CAC payback, conversion rates, and marketing-driven ARR.
• Deep understanding of Product-Led Growth (PLG) methodologies with demonstrated ability to harness its principles for scalable growth.
• Exceptional communication and interpersonal skills with proven ability to collaborate effectively across cross-functional teams.
• Experience leading and mentoring marketing teams in a high-growth SaaS or tech environment.

Nice-to-Haves

• Experience marketing to IT professionals or in the IT management/endpoint management software space.
• Demonstrated experience crafting AI product narratives and positioning for technical audiences.
• Prior experience scaling a SaaS company from SMB into the mid-market segment.
• Experience working within a PE-backed company or high-growth environment where marketing has direct accountability to revenue outcomes.