Vice President, Marketing

Key Responsibilities

• Own the full B2B marketing function: brand, demand generation, field and events marketing, RFPs, customer advocacy, product marketing, sales enablement, lifecycle and growth marketing.
• Lead product marketing: market intelligence, client engagement and advocacy, competitive positioning, go-to-market launches, pricing and packaging strategy, and sales enablement using the Challenger methodology.
• Build and execute a revenue marketing strategy tied to pipeline, revenue, and retention outcomes.
• Drive the RFP function in partnership with Sales as a strategic capability.
• Own the demand generation engine, including digital channels and events.
• Oversee brand strategy and compliance across all external touchpoints; steward the company's voice and positioning.
• Partner with Sales and Customer Success on ICP, pipeline targets, lead quality, and expansion signals; hold Marketing accountable to revenue goals.
• Build a lifecycle and growth marketing engine to reduce churn, drive expansion, and improve net revenue retention.
• Oversee the marketing tech stack, attribution, lead scoring, and data infrastructure.
• Drive AI transformation of the marketing team’s capabilities to scale impact without proportional headcount growth.
• Own the marketing budget with rigorous focus on ROI, CAC, ROAS, and marketing-sourced revenue.

Who You Are / Requirements

• 10+ years of B2B marketing experience, with at least 3 years owning the full marketing function at a company with a complex sales cycle.
• Deep product marketing background: built and owned positioning, messaging, competitive strategy, pricing and packaging, GTM launches, and sales enablement that changed how a sales team sells.
• Demonstrated accountability to pipeline and revenue metrics (marketing-sourced revenue, CAC, time to revenue).
• Experience building or scaling a revenue marketing function, including marketing operations, attribution, and data infrastructure.
• Genuine track record of using AI to redesign workflows, drive efficiency, and lead teams through AI adoption.
• Experience marketing to institutional or public-sector buyers (school districts, government agencies, nonprofits) is a strong plus; direct experience owning or building an RFP function is a plus.
• Strong executive communication skills; comfortable presenting to boards, investors, and C-suite.