Vice President, Marketing
VP of Marketing to own the full B2B revenue marketing function at HopSkipDrive, with deep expertise in product marketing, positioning, pricing, sales enablement, and tying all efforts to pipeline and revenue outcomes in a complex public-sector sales environment. Must be AI-forward and experienced leading full-funnel marketing with accountability to business metrics.
About the job
Key Responsibilities
- Own the full B2B marketing function: brand, demand generation, field and events marketing, RFPs, customer advocacy, product marketing, sales enablement, lifecycle and growth marketing.
- Lead product marketing: market intelligence, client engagement and advocacy, competitive positioning, go-to-market launches, pricing and packaging strategy, and sales enablement using the Challenger methodology.
- Build and execute a revenue marketing strategy tied to pipeline, revenue, and retention outcomes.
- Drive the RFP function in partnership with Sales as a strategic capability.
- Own the demand generation engine, including digital channels and events.
- Oversee brand strategy and compliance across all external touchpoints; steward the company's voice and positioning.
- Partner with Sales and Customer Success on ICP, pipeline targets, lead quality, and expansion signals; hold Marketing accountable to revenue goals.
- Build a lifecycle and growth marketing engine to reduce churn, drive expansion, and improve net revenue retention.
- Oversee the marketing tech stack, attribution, lead scoring, and data infrastructure.
- Drive AI transformation of the marketing team’s capabilities to scale impact without proportional headcount growth.
- Own the marketing budget with rigorous focus on ROI, CAC, ROAS, and marketing-sourced revenue.
Who You Are / Requirements
- 10+ years of B2B marketing experience, with at least 3 years owning the full marketing function at a company with a complex sales cycle.
- Deep product marketing background: built and owned positioning, messaging, competitive strategy, pricing and packaging, GTM launches, and sales enablement that changed how a sales team sells.
- Demonstrated accountability to pipeline and revenue metrics (marketing-sourced revenue, CAC, time to revenue).
- Experience building or scaling a revenue marketing function, including marketing operations, attribution, and data infrastructure.
- Genuine track record of using AI to redesign workflows, drive efficiency, and lead teams through AI adoption.
- Experience marketing to institutional or public-sector buyers (school districts, government agencies, nonprofits) is a strong plus; direct experience owning or building an RFP function is a plus.
- Strong executive communication skills; comfortable presenting to boards, investors, and C-suite.
Skills
Product Marketing, Revenue Marketing, Demand Generation, Sales Enablement, Positioning, Messaging, Competitive Strategy, Pricing And Packaging, Rfp Management, Marketing Operations, Attribution, Ai Adoption, Challenger Sales Methodology
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