Partnership Marketing Manager

What You’ll Do

Partner Marketing Strategy

• Build the partner marketing strategy from zero: define investment levels by partner, program types by partner category, MDF allocation framework, and a quarterly co-marketing calendar
• Bring a structured point of view to each new partner negotiation, advising on which marketing commitments and MDF amounts are worth pursuing and what is realistically activatable
• Prioritize the partner marketing portfolio with data and pipeline impact in mind, and bring clear recommendations to partnerships and marketing leadership regularly

Co-Marketing Content and Campaigns

• Own end-to-end production of co-branded assets including one-pagers, case studies, solution briefs, landing pages, and joint webinar content
• Write campaign briefs for partner-originated programs and coordinate execution with the demand gen, field and ABM teams
• Serve as the marketing point of contact for partners, managing inbound requests, timelines, and deliverable quality
• Support planning and execution of Tier 3 events when field marketing capacity is constrained during peak event season

Partner Enablement and Portal

• Manage Fieldguide's content presence inside partner-owned portals such as BDO and Allinial Global, keeping assets current and adding new content as positioning evolves
• Stand up Fieldguide's own partner portal from zero, designed as an onboarding and implementation hub for new partners and alliances
• Create and maintain enablement materials so partner sales reps can position Fieldguide accurately and confidently
• Coordinate with product marketing to keep all partner-facing content aligned to current positioning

Partner Implementation

• Own the external partner onboarding motion: orient new partners to Fieldguide's co-marketing process, establish portal access, align on the co-marketing plan, and set delivery expectations
• Operationalize the internal marketing side of each new partnership: brief DG, stand up initial assets, and ensure the partner is reflected in Fieldguide systems and cadences
• Build and maintain an internal partner wiki that gives AEs, BDRs, and CSMs the context they need to engage effectively in partner-adjacent conversations, including partner profiles, co-sell guidance, and where to find materials
• Keep internal documentation current as the partner portfolio grows and positioning evolves

Pipeline Tracking and Reporting

• Own partner-influenced and partner-sourced pipeline attribution in HubSpot
• Build and maintain a regular reporting cadence for partnerships and marketing leadership covering deal flow, MDF utilization, and campaign performance
• Flag gaps in partner activity or underperforming programs with data to support decisions

Bonus Points

• Experience marketing to or through accounting, audit, or financial services audiences
• Familiarity with partner ecosystem tools such as Crossbeam or a PRM platform
• Experience at a Series B or C SaaS company where GTM resources are lean and focused

About you

• 5+ years of experience in partner marketing or channel marketing at a B2B SaaS company, with a track record of building partner marketing programs from early stage
• A strategic doer: you can set the strategy and execute against it, comfortable moving between defining the approach and making it happen
• Demonstrated experience producing co-branded content and enablement materials, not just managing projects around them
• Strong writer who can adapt tone and format for audiences including accounting firms, CPA networks, and consulting firms
• Comfortable in HubSpot or a similar marketing automation platform, and in a project management tool like Asana
• Organized program manager who can hold multiple partner workstreams in parallel without losing detail
• Experience tracking and reporting on partner pipeline attribution in a CRM environment
• Thrives in a role where you influence outcomes through others rather than owning all execution yourself
• Previous exposure to ABM motions and coordinating across a focused target account universe

Some of Our Benefits

• Competitive compensation packages with meaningful ownership
• Flexible PTO
• 401k
• Wellness benefits starting on your first day
• Technology & Work from Home reimbursement
• Flexible work schedules