Manager, Competitive Programs
Leads and develops a competitive programs team, owns high-priority competitor initiatives, and builds repeatable operating mechanisms across Product, Sales, Marketing, and other commercial functions. Requires 9+ years of relevant experience, people-management experience, strong executive communication, and the ability to lead ambiguous global programs.
About the job
Responsibilities
- Lead and develop the Competitive Programs team, setting objectives, assigning work, coaching program managers, and maintaining high standards for judgment, execution, and stakeholder management.
- Establish the portfolio and operating model for centrally staffed P0 and P1 competitor programs.
- Directly manage complex competitive programs across Product, GTM, Commercial, and executive stakeholders.
- Build repeatable playbooks and mechanisms for responding to competitive threats and scaling organizational learning.
- Set team SOKRs, portfolio priorities, work plans, and success measures; allocate program-management capacity across priority needs.
- Design, launch, and manage the lifecycle of competitor programs, including recommendations to continue, adjust, graduate, or re-elevate programs.
- Build and improve program-management standards, decision logs, operating reviews, escalation mechanisms, and executive reporting.
- Translate competitive, customer, and deal signals into prioritized actions with accountable functional owners.
- Provide decision-oriented updates to senior leadership on program health, competitive risks, outcomes, capacity needs, and recommendations.
- Identify and operationalize cultural change, surface systemic friction, and ensure functional teams own durable solutions.
- Apply program-design and execution capabilities to other strategic go-to-market priorities as business needs evolve.
Requirements
- 9+ years of experience in program management, business operations, go-to-market strategy, management consulting, or a related discipline, including experience in a commercial organization.
- 2+ years of people-management experience, including setting objectives, assigning work, coaching and developing experienced individual contributors, and managing performance.
- Demonstrated success leading complex and ambiguous cross-functional programs from problem definition through implementation, adoption, and operational handoff.
- Experience managing global programs across regions, segments, and product lines.
- Experience establishing program goals, work plans, operating cadences, decision forums, and success measures.
- Strong judgment in prioritizing competing demands and allocating limited team capacity.
- Experience navigating senior stakeholders with differing incentives, priorities, and decision rights.
- Ability to structure ambiguous qualitative and quantitative inputs into clear recommendations for senior leaders.
- Strong executive communication, facilitation, and decision-oriented reporting skills.
- Strong analytical skills and comfort using data to assess program health, identify risks, measure outcomes, and guide prioritization.
- High ownership, sound judgment, adaptability, and comfort leading through rapid change.
- Collaborative, hands-on working style and ability to build trust across functions.
Preferred Qualifications
- Experience managing competitive programs, strategic-account programs, product-launch programs, commercial transformation, or other high-stakes go-to-market initiatives.
- Experience building a new operating model, program-management team, or repeatable playbook from the ground up.
- Experience working closely with Product, Product Operations, Product Marketing, Sales, Pricing, Finance and Strategy, Market Intelligence, and GTM Operations.
Skills
Program Management, People Management, Business Operations, Go-to-Market Strategy, Cross-Functional Leadership, Operating Models, Program Playbooks, Stakeholder Management, Executive Communication, Strategic Planning, Data Analysis, Market Intelligence, Product Operations, Pricing, Sales Operations
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