Senior Creator Partnerships Manager

What You'll Do

• Manage 6-figure partnership budget
• Lead and grow a creator division, including hiring and managing your own team
• Build and maintain a roster of high-performing creators across beauty, wellness, lifestyle and other top TikTok Shop categories
• Oversee creator content production end-to-end: sourcing, briefing, quality control, and delivery
• Negotiate creator partnerships and manage relationships at scale
• Track performance and continuously improve content quality and efficiency
• Collaborate with account management and sales to align content efforts with client goals
• Own the division’s budget and be accountable for its growth and profitability

Requirements

• Hands-on creator or content production experience (non-negotiable): you’ve either been a content creator yourself or have worked directly with creators managing UGC and content production
• You enjoy building and fostering relationships with content creators
• Proven experience managing budgets: you’ve allocated spend across creators or campaigns, tracked performance against cost, and made data-informed investment decisions
• A strong eye for content: you can tell the difference between content that converts and content that doesn’t, and you know how to coach creators to get there
• 3+ years in creator partnerships, influencer marketing, or content operations (agency experience is a strong plus)
• 3+ years of management experience: you know how to build and manage a team
• Strong knowledge of TikTok: you understand what makes content perform on the platform
• Experience building and leading teams: you’ve hired, trained, and held people accountable
• Entrepreneurial mindset: you think like a business owner, not just a manager
• Strong negotiation and communication skills

Nice-to-Haves

• Experience with TikTok Shop and its creator/affiliate ecosystem
• An existing network of creators in beauty, wellness, or lifestyle
• Background in social commerce or e-commerce
• Familiarity with spark ads, content licensing, and creator compensation models