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Element451Element451United States

Director of Growth Marketing

Leads growth marketing and demand generation for a scaling B2B SaaS platform, owning paid media, lifecycle programs, experimentation, marketing technology, and pipeline performance. Requires 6–8+ years of experience, strong analytical and budget-management skills, and expertise across digital marketing channels.

Salary not listed
Remote8+ YOEGrowth Marketing

About the role

Responsibilities

  • Own the growth marketing and demand generation strategy across digital channels, media, campaigns, and lifecycle marketing to drive qualified pipeline and revenue growth.
  • Overhaul and scale demand programs using modern frameworks, experimentation, and performance-driven marketing practices.
  • Manage and optimize an approximately $1.5M annual paid media budget with external media agency partners.
  • Develop and execute integrated campaigns across paid media, digital channels, and marketing automation platforms.
  • Partner with product marketing and brand marketing to translate positioning and messaging into high-performing demand campaigns.
  • Define pipeline targets and campaign performance goals, using data to optimize channel mix and ROI.
  • Lead experimentation across digital channels, media buying, and AI-driven marketing workflows.
  • Collaborate with sales and revenue teams to ensure marketing-to-sales alignment and pipeline quality.
  • Manage marketing technology and reporting workflows, including CRM and marketing automation platforms.

Requirements

  • 6–8+ years of experience in growth marketing, demand generation, or performance marketing, ideally in a B2B SaaS company.
  • Experience building or scaling demand generation functions.
  • Deep expertise across digital channels, paid media, lifecycle marketing, and campaign optimization.
  • Experience managing marketing budgets and performance targets, including media agency partnerships.
  • Strong analytical skills and the ability to optimize marketing investment based on campaign performance.
  • Comfort working with automation, AI, and experimentation.
  • Experience with CRM and marketing automation platforms; HubSpot is strongly preferred.
  • Collaborative approach and ability to work with sales, product marketing, and leadership.

Compensation and Benefits

  • 20 PTO days and 10 company holidays.
  • Comprehensive health, dental, and vision coverage.
  • 401(k) with a 4% employer match.
  • Modern technology and opportunities to work with AI-driven tools.
  • Fast-moving, mission-driven culture.
  • High-impact work improving access to higher education.

Skills

Growth MarketingDemand GenerationPerformance Marketingpaid mediaLifecycle MarketingMarketing AutomationHubSpotCRMcampaign optimizationdigital marketingmedia buyingai marketing toolsMarketing AnalyticsPipeline ManagementB2B SaaS

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