Regional Growth Marketing Manager
Builds Oscilar’s 0-to-1 growth engine across LATAM and EMEA through outbound, paid acquisition, events, webinars, partnerships, and localized messaging. The role requires 5–7+ years of hands-on B2B growth or demand-generation experience, international pipeline generation, and cultural fluency in target markets.
About the job
Responsibilities
- Launch Oscilar’s marketing presence across LATAM and EMEA from zero.
- Build and execute regional outbound campaigns using Clay, Outreach, HeyReach, Nooks, and Cargo.
- Localize messaging and campaign assets for regional audiences, including tone, language, and compliance nuances.
- Design segmented plays by market, persona, and account tier.
- Partner with BDRs and Sales on regional outbound strategy, follow-up workflows, pipeline generation, and account penetration.
- Launch and manage paid campaigns using Google Ads, Meta Ads, LinkedIn, local publications, and industry directories.
- Own ad creative, landing pages using Framer or equivalent, targeting, budget allocation, and A/B testing.
- Plan and execute regional webinars, conferences, trade shows, meetups, executive roundtables, dinners, and field events.
- Manage the full event lifecycle, including sourcing, promotion, on-site execution, and post-event follow-up.
- Research and prioritize target markets and accounts within LATAM and EMEA.
- Build regional account lists using intent data, market research, and local knowledge.
- Adapt positioning and value propositions for regional buyers, pain points, regulatory environments, and competitive landscapes.
- Identify and pursue co-marketing opportunities with regional partners, integrators, and industry groups.
- Manage the regional marketing budget and report pipeline contribution by market.
- Iterate rapidly based on campaign results and build a repeatable regional marketing playbook.
Requirements
- 5–7+ years of experience in B2B growth or demand generation marketing.
- Experience launching marketing programs in new regions or markets without an established playbook.
- Hands-on experience across outbound, paid acquisition, and events.
- Track record of generating pipeline in international markets.
- Fluency with modern growth tools and the ability to build landing pages, set up outbound sequences, launch paid campaigns, and organize webinars.
- Ability to manage multiple markets and campaigns in parallel.
- Fluent English.
- Deep familiarity with business culture and buying behavior in LATAM and/or EMEA.
- Ability to localize messaging beyond direct translation.
- Comfort operating independently and building account lists, campaign plans, and market-entry strategies from incomplete data.
Nice-to-haves
- Spanish or Portuguese proficiency; additional languages are a plus.
- Experience marketing to financial institutions or regulated industries in LATAM or EMEA.
- Experience at a company in the $5M–$50M ARR scaling phase.
- Experience running regional webinar programs or field events across multiple countries.
- Experience building outbound campaigns in non-English-speaking markets.
- Familiarity with GDPR, LGPD, and other regional data privacy regulations.
Compensation and Benefits
- Competitive salary and equity packages.
- Remote-first culture.
- Family-friendly environment.
- Professional development opportunities.
- Opportunity to help protect online transactions and make the internet safer.
Skills
B2B Marketing, Demand Generation, Outbound Campaigns, Paid Acquisition, Event Marketing, Google Ads, Meta Ads, LinkedIn, Clay, Outreach, Heyreach, Nooks, Cargo, Framer, A/B Testing
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