Staff Product Marketing Manager, Payer - Clinical Value

Responsibilities

• Own how we translate the value of our network into a narrative that positions us as a critical partner to payers in driving quality mental health outcomes.
• Translate Headway's clinical and network data into evidence-backed stories that inspire payers to bring Headway examples first when building their own clinical and value narratives.
• Partner with our clinical team to source the data and build the narrative around it.
• Build a competitive intelligence capability that surfaces insights to product and GTM teams and shapes how we position against alternatives.
• Partner with other PMMs and marketers to ensure that the narrative shows up consistently across pitch decks, one-pagers, RFPs, and events.
• Equip our sales, BD, and account teams with the story, data, and talking points they need to win.

Requirements

• 7+ years of product marketing experience, ideally marketing to payers or enterprise buyers in healthcare, fintech, or another highly regulated industry.
• Experience building audience-facing narratives from data; comfortable sitting with a clinical lead, a data scientist, and a deck at the same time.
• A point of view on what good clinical or scientific storytelling looks like.
• Strong empathy and relationship-building skills with internal collaborators and customers.
• Strong storytelling and narrative-building skills.
• Strong track record of quantifiable results.
• Comfortable in an environment with open feedback and high autonomy.
• Motivated by making an impact on accessible mental healthcare.

Nice-to-Haves

• Experience marketing to payers or enterprise buyers in healthcare, fintech, or another highly regulated industry.
• Experience in clinical or scientific storytelling.

Compensation and Benefits

• Base salary: $190,400 - $238,000
• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays plus Holiday Break
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development