Integrated Marketing Manager

Responsibilities

• Guide integrated campaign strategy: Work closely with Business, Product and Marketing Strategy to develop and execute marketing campaign plans that align with business goals and span paid, owned and earned channels.
• Campaign management: Own the end-to-end planning and execution of integrated campaigns - from brief and conceptual development to stakeholder alignment, flawless execution, launch and post-campaign analysis.
• Creative excellence: Partner with Creative Teams - both internal and agencies - to cultivate the right space for creative risk taking in service of iconic work.
• Cross-functional collaboration: Partner closely with teams across Product, Product Marketing, GTM, Comms, and Global Affairs to bring campaigns to life for maximum impact.

Requirements

• 10+ years of experience in marketing and advertising agencies with at least 3 years in an integrated or campaign-focused role.
• Proven success managing cross-channel campaigns across digital, social, email, paid media, and events.
• Strong understanding of content marketing, customer journey mapping, as well as excellent project management skills.
• Proficiency across channels, including TV, OOH, social, content, performance marketing, and events.
• Strong ability to communicate and influence at an executive level, with fluency in adapting messaging to different cultural contexts.
• Comfortable working in a fast-paced, evolving environment with the ability to pivot strategies based on market dynamics.

Nice-to-Haves

• Passion for storytelling and connecting brand with audience.
• A test-and-learn mindset with a focus on continuous improvement.
• Familiarity with AI and emerging technology marketing trends.
• Product launch experience.