Marketing Scientist

Responsibilities

• Partner with Sales, advertisers, and agencies to shape learning agendas, interpret results, and improve media performance.
• Apply rigorous advertising measurement approaches across attribution, incrementality, marketing mix modeling, and other relevant methodologies.
• Develop scalable measurement programs and guidance that improve decisions and adoption of rigorous measurement practices.
• Collaborate across Product, Engineering, Data Science, and Partnerships to translate advertiser needs into durable measurement capabilities.
• Work effectively with measurement partners and industry stakeholders to support advertiser adoption and strengthen trust in OpenAI Ads.
• Communicate complex concepts clearly and uphold high standards for privacy, quality, transparency, and responsible interpretation.

Requirements

• 10+ years of deep expertise in advertising measurement, including experimentation, incrementality testing, attribution, and econometric approaches such as MMM.
• Hands-on senior individual contributor who works directly with large datasets using SQL, Python or R, and AI-enabled analytical workflows.
• Trusted client advisor who can navigate sophisticated advertiser questions, measurement discrepancies, and executive conversations with clarity and sound judgment.
• Experience designing or operating lift and incrementality programs, including experiment design, power analysis, governance, diagnostics, and statistical quality standards.
• Experience with third-party measurement providers, partner onboarding, APIs or data integrations, and translating partner needs into practical product requirements.
• Experience partnering with Product, Engineering, and Data Science to turn measurement methodology into scalable tools, reporting, or platform capabilities.
• Ability to translate complex statistical concepts into practical decisions for both technical and non-technical audiences.
• Ability to thrive in fast-paced, high-ambiguity environments and influence across teams without relying on formal authority.
• Deep commitment to privacy-forward, trustworthy measurement that helps advertisers understand, prove, and improve media performance.