Staff Product Marketing Manager, Consumer

Responsibilities

• Embed with product teams from early concept through launch: drive user and market research, influence the roadmap, and carry initiatives through to completion.
• Own GTM end to end: build positioning for each initiative and the portfolio narrative; shape in-product experience alongside out-of-product channels.
• Operate with rigor: use data and strategic judgment to prioritize GTM investments; pressure-test positioning and rollout plans; connect initiative results back to product and company goals.
• Elevate the craft: model excellent consumer product marketing at scale with sharp positioning, multi-scenario launch plans, and cross-functional collaboration.
• Drive cross-functional alignment across Product, Engineering, Design, Data, Comms, and Marketing on high-complexity consumer launches.

Requirements

• 6+ years of product marketing experience on consumer-facing products with a track record of independently owning strategy and launches.
• Ability to think at multiple altitudes: articulate product vision and write tooltip copy.
• Strategic storyteller and operator who connects high-level product vision to detailed GTM execution.
• Deep partnership with product teams: drive user research, influence roadmap decisions, and carry initiatives from strategy through launch.
• Comfortable leading in ambiguous or evolving product spaces, including platform-level changes and first-of-their-kind experiences.
• Experience running multiple high-priority threads, staying adaptable as priorities shift, and leading cross-functionally on high-complexity launches.
• Experience at a scaled consumer product company in social, community, gaming, or entertainment.
• Personal use of Discord or passion for gaming or community platforms.

Nice-to-Haves

• Experience in growth programs (SEO, top-of-funnel, lifecycle marketing).
• Experience with trust-sensitive, privacy-adjacent, or phased consumer GTM.