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AbsorblmsAbsorblmsCalgary, Canada

Vice President , Marketing

Lead product marketing, solution engineering, product evangelism, and analyst relations at the intersection of product, sales, and customer success. Own positioning, demos/POCs, thought leadership, and expansion narratives to improve win rates, shorten sales cycles, and drive NRR in B2B SaaS (LMS/EdTech).

Salary not listed
Remote10+ YOEProduct Marketing

About the role

What you'll do

Positioning: Product Marketing & Messaging

  • Own Absorb’s market positioning, competitive messaging, and product narratives for both prospects and existing customers.
  • Ensure every sales conversation, product launch, and customer touchpoint tells a compelling, consistent story.

Proof of Value: Solution Engineering

  • Lead a 21-person SE team that delivers demos, POCs, and technical validation.
  • Drive win rates by making the buying experience as compelling as the product itself.
  • Extend SE capabilities to expansion motions for existing customers evaluating new products.

Market Presence: Product Evangelism

  • Build Absorb’s presence in the enterprise learning market through thought leadership, speaking, and community engagement.
  • Position Absorb as the leader in AI-powered learning.

Market Credibility: Analyst Relations

  • Own relationships with Forrester, Gartner, Brandon Hall, and other analysts.
  • Drive placements and recognition that shorten sales cycles and validate our AI leadership position.

NRR: Expansion Positioning

  • Partner with Customer Enablement and Sales to position new products, features, and use cases to existing customers.
  • Create the materials, narratives, and proof points that drive upsell and cross-sell conversations.

Key Metrics

  • New-logo win rate improvement
  • Sales cycle length reduction
  • Expansion revenue influenced (cross-sell and upsell pipeline)
  • Competitive win rate in head-to-head evaluations
  • Analyst recognition and placement improvements
  • NRR contribution from GTM-sourced expansion opportunities

What you'll bring

  • 10+ years in B2B SaaS, with at least 5 years leading product marketing, GTM, or revenue-facing teams at scale
  • Demonstrated track record of improving win rates and shortening sales cycles through positioning, enablement, and proof-of-value programs
  • Experience owning both new-logo conversion AND expansion/retention outcomes — not just top-of-funnel
  • Deep comfort with solution engineering or pre-sales teams; you understand the demo-to-close motion
  • Experience in enterprise software (LMS, HCM, EdTech, or adjacent markets preferred but not required)
  • Strong analytical mindset: you make decisions with data, run experiments, and measure everything
  • Executive presence: you can present to a Fortune 500 CHRO and brief a Gartner analyst in the same week
  • AI fluency: you understand how AI is reshaping the market and can articulate our differentiation

What we offer

  • Fully remote-first work with flexible work arrangements
  • Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location
  • New Hire Equipment Allowance and monthly Flex Allowance to support your success
  • Endless opportunity for career growth and internal mobility
  • Employee driven DE&I programs

Skills

Product Marketingsolution engineeringproduct evangelismanalyst relationsGo-to-Market StrategyB2B SaaSai fluencycompetitive messagingproof of valueEnterprise Software

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