Senior Director/Vice President Marketing

Responsibilities

• Own best-in-class marketing campaigns, including product brand positioning, brand value propositions, promotional messaging, and effective brand strategies.
• Use data to conduct segmentation, unmet-needs analysis, competitive landscape analysis, and business intelligence for healthcare professionals and consumers.
• Leverage clinical and economic data to produce high-impact collateral for HCP and consumer campaigns.
• Develop omnichannel, growth, and direct-to-consumer campaigns, including performance marketing across paid social, paid search, SEO/SEM, CRM/email, and affiliate/marketplace channels.
• Own OTC performance marketing KPIs, including CAC, ROAS, conversion rate, and LTV, through continuous data-driven testing and optimization.
• Execute branded and unbranded campaigns to prepare the market for new treatment modalities.
• Translate prescription-grounded clinical credibility and scientific rigor into consumer-facing creative for OTC products.
• Oversee promotional materials, including visual aids, brochures, and websites, as well as approval and dissemination processes.
• Partner with performance and growth marketing agencies and media partners on audience targeting, media planning, and measurement.
• Direct patient assistance programs, copay support, and navigation services to minimize abandonment at the pharmacy counter.
• Collaborate with Medical Affairs on communications strategy and key opinion leader engagement.
• Manage the brand presence at key congresses.
• Develop curriculum and training modules for Sales, Access, and Medical Science Liaison teams.
• Support planning for future indications, international expansion, and partnerships.
• Build, mentor, and scale a high-performing marketing organization.
• Oversee multi-million-dollar budgets and external vendor relationships.

Requirements

• Bachelor's degree required; MBA, PharmD, or MPH preferred.
• 15+ years of progressive leadership experience in the pharmaceutical or biotech sectors.
• Proven experience across OTC/consumer growth marketing, HCP marketing, and sales, including direct experience marketing OTC or consumer health products.
• Demonstrated success leading multiple brand launches from pre-approval market shaping through post-launch pull-through.
• 5+ years of hands-on performance or growth marketing experience across paid social, paid search, SEO/SEM, CRM/email, and affiliate/marketplace channels.
• Track record of driving measurable acquisition, conversion, and revenue growth for consumer or OTC products.
• Experience developing comprehensive brand strategies spanning OTC/consumer growth marketing, HCP professional promotion, patient engagement, and market shaping.
• Ability to develop and implement multidimensional marketing and business plans.
• Understanding of cross-functional ecosystems including Sales, Marketing Analytics, Growth/Performance Marketing, and Sales Training.
• Strong communication, interpersonal, consensus-building, and emotional-intelligence skills.
• Experience using AI as part of professional workflows and productivity.

Preferred Qualifications

• Knowledge of or experience with digital therapeutics or prescription digital therapeutics.
• Experience in Field Sales, Sales Enablement, or Commercial Excellence.
• Central Nervous System subject-matter expertise and experience partnering with key opinion leaders.
• Ability to drive initiatives from 0-to-1 in a high-velocity startup environment.

Compensation and Benefits

• Base salary: $180,000–$280,000.
• Annual performance-based cash bonus.
• Equity package and stock options.
• 5% 401(k) matching.
• Medical, dental, vision, and life insurance.
• Voluntary benefits, unlimited PTO, commuter subsidies, and flexible work arrangements.
• Fertility support, fitness reimbursement, professional development stipend, parent benefits, and LinkedIn Learning.
• Uber One, Nectar Rewards, One Medical, Bike Membership, DoorDash and catered lunches, Gemini Enterprise Stack, Industrious Workspaces, and choice of Mac.