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DittoDittoAtlanta, GA

Vice President of Marketing

As the most senior marketing leader at Ditto, own the marketing strategy, brand positioning, and GTM for their peer-to-peer sync engine. Build and lead the marketing team from the ground up while driving demand generation, pipeline, thought leadership, and AI-powered marketing innovation in a high-growth SaaS environment.

288k – 300k/yr
Remote10+ YOEProduct Marketing

About the role

What You'll Do

Strategy & Leadership

  • Define and own Ditto's overall marketing strategy, brand positioning, and go-to-market approach.
  • Build, hire, and mentor a high-performing marketing team across demand generation, content, product marketing, communications, and design.
  • Serve as a key member of the executive leadership team, contributing to company-wide strategy and planning.
  • Establish KPIs, reporting frameworks, and a culture of data-driven decision-making across the marketing org.

Demand Generation & Pipeline

  • Develop and execute multi-channel campaigns (digital, events, content, ABM, and partner marketing) to drive qualified pipeline and revenue growth.
  • Partner with Sales leadership to align on ICP, messaging, and funnel performance.
  • Own and optimize the full marketing tech stack and budget.

Brand & Communications

  • Lead brand strategy and ensure consistent, compelling messaging across all channels and audiences.
  • Drive thought leadership initiatives, PR, and executive visibility programs that position Ditto as an industry leader.
  • Oversee content strategy including blog, case studies, white papers, webinars, and social media.

AI & Innovation

  • Champion the use of AI-powered tools and platforms across the marketing function — from content creation and personalization to campaign optimization and competitive intelligence.
  • Stay ahead of AI-driven marketing trends and embed new capabilities into team workflows to maximize efficiency and output.

Public Sector (Bonus)

  • Where applicable, develop targeted marketing strategies for government, federal, state, and local agency audiences.
  • Understand the unique procurement cycles, compliance considerations, and messaging requirements of public sector buyers.
  • Build relationships with public sector partners, resellers, and ecosystem influencers.

What You Bring

Required

  • 10+ years of progressive B2B marketing experience, with at least 3–5 years in a senior leadership role.
  • Proven track record of building marketing teams from scratch — hiring, developing, and retaining top talent.
  • Deep expertise in demand generation, pipeline marketing, and revenue attribution.
  • Strong background in AI tools and their application to modern marketing operations.
  • Exceptional communication and storytelling skills, with the ability to influence at the executive and board level.
  • Experience working cross-functionally in a fast-paced, high-growth technology environment.
  • Data-driven mindset with hands-on experience in marketing analytics and performance measurement.

Preferred / Bonus

  • Experience marketing to public sector / government clients (federal, state, local, or education).
  • Familiarity with government procurement processes, FedRAMP, or other public sector compliance frameworks.
  • Prior experience at a SaaS or enterprise software company.
  • Experience taking a company through a growth stage, Series B or beyond, or a significant scaling event.

The Benefits of Building with Us

We offer competitive salaries and meaningful equity. Benefits vary by region. In the US, that includes health, dental, vision, life, and disability insurance, plus a 401(k) and flexible spending accounts. Flexible time off for all.

Skills

B2B MarketingDemand Generationpipeline marketingrevenue attributionAI Toolsmarketing tech stackbrand strategyContent StrategyThought LeadershipprABMMarketing Analyticspublic sector marketingFedRAMP

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