Senior Vice President of Business Marketing

Responsibilities

• Own the strategy for marketing initiatives across Attain's real-time measurement solutions, audiences and insights.
• Create, execute and measure full-funnel, account-based marketing plans for our unique partners across multiple channels.
• Own product marketing and sales enablement: positioning and messaging, GTM planning for product launches, sales content and training, ensuring reps are trained and launch materials are delivered ahead of every major release.
• Build and scale demand generation, lead management and email marketing programs, with accountability for marketing-sourced pipeline.
• Direct content strategy across the website, blog, social channels, case studies, testimonials and video, including AI-assisted content production.
• Oversee competitive and market intelligence, including a formal win/loss program, and turn findings into positioning and sales tools.
• Collaborate with cross functional partners who bring extensive expertise in their respective areas; branding, event management and supporting a dynamic sales team.
• Lead and manage B2B marketing team in their respective areas of expertise and amplify collaboration to enhance creative, brand and event strategy.
• Own Attain's tentpole owned events, including The Outcome Summit, alongside our sponsored and industry event calendar.
• Represent Attain externally: attend industry events, speak at conferences and on panels, and act as a visible ambassador for the brand alongside the executive team.
• Manage external agency and vendor relationships across PR, social and content, including Attain's external Public Relations firm.
• Quantify marketing efforts related to broader business objectives and establish team-wide metrics for ideal revenue driven outcomes.
• Establish strong rapport with broader sales, product, technology and operational leadership teams in order to ensure organization wide alignment to marketing efforts and initiatives.
• Support internal stakeholders including HR, SLT and business development with communications, internal events and company updates.
• Provide thought-leadership related to 'The Outcome' and future potential publications.
• Report performance metrics and indicators to the executive leadership team to identify opportunities for growth.

Requirements

• 10+ years of B2B marketing experience in the ad-tech industry, with at least 6+ of those years in a senior leadership role; start-up experience is strongly preferred.
• Deep understanding of the ad-tech industry and ability to champion cutting-edge technologies for the evolving agency, partner and vendor landscape.
• Experience leading emerging and established ad-tech brands through strategic planning for account-based marketing and marketing automation.
• Track record of building demand generation and email marketing programs with direct accountability to marketing-sourced pipeline.
• Experience owning product marketing and sales enablement, including product positioning, launch readiness and sales training programs.
• Fluency across the modern martech stack (e.g., Hubspot, Highspot), including evaluating and deploying AI functionality across content and marketing operations.
• Exceptional leadership and managerial skills, with experience building high-performing marketing teams across multiple key B2B disciplines.
• Strong analytical skills with the ability to synthesize large data-sets, key trends and turn those into actionable insights.
• Proven ability to meticulously track marketing spend across all channels and evaluate results for future budget planning.
• Excellent verbal and written communication skills with vast experience translating and engaging non-technical audiences with technical information, as voices of the brand and customer.
• Confident public speaker with a strong industry presence, comfortable presenting at conferences, on panels and in customer-facing settings.
• Bachelor's Degree in Marketing, Business Administration or Communications.