Lifecycle Marketing Operations Manager
Own end-to-end lifecycle marketing strategy, infrastructure, and messaging for a fintech's customer journey. Build Braze and Segment systems from the ground up, partner with RevOps/Engineering/Data/Product, define KPIs, and navigate regulated compliance — a zero-to-one builder role.
About the job
What You'll Do
- Own lifecycle marketing strategy end-to-end: acquisition follow-up, application drop-off recovery, onboarding, activation, retention, and win-back across Flex's product suite (credit card, banking, AP automation, expense management, working capital)
- Draft and own lifecycle messaging and copy directly (using AI tools to accelerate drafting), then partner with Product, Legal, and Compliance to shape and approve it for a regulated fintech audience
- Partner with Product to define and maintain clear ownership boundaries for communications (in-app/transactional vs. email/SMS/re-engagement)
- Partner directly with Engineering and Data to design event-based triggers and data architecture for personalized, automated customer journeys
- Build and own Braze infrastructure: Canvas flows, segmentation logic, dynamic content, and journey orchestration
- Design and maintain the Segment-to-Braze data pipeline, ensuring clean identity resolution and reliable event tracking
- Develop the measurement framework for lifecycle marketing: define KPIs, build reporting, and tie performance to business outcomes like conversion, retention, and revenue
- Bring judgment on prioritization and sequencing of infrastructure and campaigns
- Ensure lifecycle communications meet compliance and disclosure standards in a regulated fintech environment
- Act as the internal expert on lifecycle marketing systems and strategy, briefing stakeholders
What You'll Bring
- 6-8+ years of experience in lifecycle marketing, CRM, or retention marketing, with meaningful time in fintech, financial services, or another regulated industry
- Deep hands-on experience with Braze (or comparable like Iterable/Customer.io) — building Canvases
- Working fluency with Segment or similar CDPs, including identity resolution, event tracking, and data pipeline design
- Proven experience partnering directly with Engineering and Data teams to design event-based systems
- Strategic ownership experience defining a lifecycle or retention strategy and roadmap
- Strong analytical fluency — defining KPIs, building reporting frameworks, and using data to prioritize
- Comfort with ambiguity and zero-to-one building
- Strong writing skills and comfort using AI tools to draft messaging, plus experience navigating legal/compliance review in a regulated industry
- Bonus: B2B experience alongside B2C/D2C, and familiarity with BigQuery, dbt, or similar data warehouse tools
Skills
Braze, Segment, Lifecycle Marketing, CRM, Retention Marketing, Event-Based Triggers, Data Pipeline Design, Identity Resolution, Kpi Definition, Reporting Frameworks, Ai Tools For Copy, BigQuery, dbt
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