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FlexFlexUnited States

Lifecycle Marketing Operations Manager

Own end-to-end lifecycle marketing strategy, infrastructure, and messaging for a fintech's customer journey. Build Braze and Segment systems from the ground up, partner with RevOps/Engineering/Data/Product, define KPIs, and navigate regulated compliance — a zero-to-one builder role.

130k – 160k
Remote6+ YOERevenue Operations

About the role

What You'll Do

  • Own lifecycle marketing strategy end-to-end: acquisition follow-up, application drop-off recovery, onboarding, activation, retention, and win-back across Flex's product suite (credit card, banking, AP automation, expense management, working capital)
  • Draft and own lifecycle messaging and copy directly (using AI tools to accelerate drafting), then partner with Product, Legal, and Compliance to shape and approve it for a regulated fintech audience
  • Partner with Product to define and maintain clear ownership boundaries for communications (in-app/transactional vs. email/SMS/re-engagement)
  • Partner directly with Engineering and Data to design event-based triggers and data architecture for personalized, automated customer journeys
  • Build and own Braze infrastructure: Canvas flows, segmentation logic, dynamic content, and journey orchestration
  • Design and maintain the Segment-to-Braze data pipeline, ensuring clean identity resolution and reliable event tracking
  • Develop the measurement framework for lifecycle marketing: define KPIs, build reporting, and tie performance to business outcomes like conversion, retention, and revenue
  • Bring judgment on prioritization and sequencing of infrastructure and campaigns
  • Ensure lifecycle communications meet compliance and disclosure standards in a regulated fintech environment
  • Act as the internal expert on lifecycle marketing systems and strategy, briefing stakeholders

What You'll Bring

  • 6-8+ years of experience in lifecycle marketing, CRM, or retention marketing, with meaningful time in fintech, financial services, or another regulated industry
  • Deep hands-on experience with Braze (or comparable like Iterable/Customer.io) — building Canvases
  • Working fluency with Segment or similar CDPs, including identity resolution, event tracking, and data pipeline design
  • Proven experience partnering directly with Engineering and Data teams to design event-based systems
  • Strategic ownership experience defining a lifecycle or retention strategy and roadmap
  • Strong analytical fluency — defining KPIs, building reporting frameworks, and using data to prioritize
  • Comfort with ambiguity and zero-to-one building
  • Strong writing skills and comfort using AI tools to draft messaging, plus experience navigating legal/compliance review in a regulated industry
  • Bonus: B2B experience alongside B2C/D2C, and familiarity with BigQuery, dbt, or similar data warehouse tools

Skills

BrazeSegmentLifecycle MarketingCRMRetention MarketingEvent-Based TriggersData Pipeline DesignIdentity ResolutionKpi DefinitionReporting FrameworksAi Tools For CopyBigQuerydbt

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