Sr. Director of Growth, Product
Leads the product growth organization, driving acquisition, activation, retention, and monetization through experimentation, growth mechanics, and data-informed strategy. Requires 10+ years in high-growth SaaS product or growth roles and 5+ years leading product or cross-functional growth teams.
About the job
Responsibilities
- Define and execute a holistic product growth strategy focused on user activation, retention, and expansion.
- Partner with Marketing, Customer Support, Product Marketing, Engineering, and Data Science to identify growth opportunities and deliver high-impact initiatives.
- Design and deploy growth loops, reward systems, and game mechanics that drive engagement, habit formation, and referrals.
- Identify and track upstream actions that influence trial-to-paid conversion, customer lifetime value, and churn.
- Lead and mentor Product Managers and Growth Analysts, fostering experimentation, collaboration, and impact.
- Build a culture of rigorous A/B testing and rapid iteration across onboarding flows, pricing experiments, and product engagement funnels.
- Drive scalable product adoption across business and end-user layers in SaaS B2B2C models.
- Translate growth performance data into actionable insights and executive-level reporting with analytics and finance teams.
Requirements
- 10+ years of experience in Product Management, Growth, or Product-Led Growth roles within high-growth SaaS environments.
- 5+ years in a senior leadership role managing Product Managers or cross-functional growth teams.
- Proven experience designing and optimizing growth loops, reward systems, and game mechanics that improve engagement and retention.
- Deep experience with SaaS B2B2C business models and multi-tenant customer networks.
- Expertise identifying high-value upstream actions that predict and influence activation, conversion, and churn.
- Strong analytical and experimental mindset, including hypothesis-driven testing, cohort analysis, and data-informed decision-making.
- Excellent communication, influence, and stakeholder management skills across technical and non-technical teams.
- Bachelor’s degree in Business, Engineering, Economics, or a related field.
Nice-to-Haves
- MBA or advanced degree.
Skills
Product Management, Product-Led Growth, SaaS, B2B2C, Growth Loops, A/B Testing, Cohort Analysis, Experimentation, Product Analytics, Customer Retention, User Activation, Monetization, Pricing Strategy, Cross-Functional Leadership, Data Science
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