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GoHighLevelGoHighLevelUnited States

Sr. Director of Growth, Product

Leads the product growth organization, driving acquisition, activation, retention, and monetization through experimentation, growth mechanics, and data-informed strategy. Requires 10+ years in high-growth SaaS product or growth roles and 5+ years leading product or cross-functional growth teams.

Salary not listed
Remote10+ YOEGrowth Marketing

About the role

Responsibilities

  • Define and execute a holistic product growth strategy focused on user activation, retention, and expansion.
  • Partner with Marketing, Customer Support, Product Marketing, Engineering, and Data Science to identify growth opportunities and deliver high-impact initiatives.
  • Design and deploy growth loops, reward systems, and game mechanics that drive engagement, habit formation, and referrals.
  • Identify and track upstream actions that influence trial-to-paid conversion, customer lifetime value, and churn.
  • Lead and mentor Product Managers and Growth Analysts, fostering experimentation, collaboration, and impact.
  • Build a culture of rigorous A/B testing and rapid iteration across onboarding flows, pricing experiments, and product engagement funnels.
  • Drive scalable product adoption across business and end-user layers in SaaS B2B2C models.
  • Translate growth performance data into actionable insights and executive-level reporting with analytics and finance teams.

Requirements

  • 10+ years of experience in Product Management, Growth, or Product-Led Growth roles within high-growth SaaS environments.
  • 5+ years in a senior leadership role managing Product Managers or cross-functional growth teams.
  • Proven experience designing and optimizing growth loops, reward systems, and game mechanics that improve engagement and retention.
  • Deep experience with SaaS B2B2C business models and multi-tenant customer networks.
  • Expertise identifying high-value upstream actions that predict and influence activation, conversion, and churn.
  • Strong analytical and experimental mindset, including hypothesis-driven testing, cohort analysis, and data-informed decision-making.
  • Excellent communication, influence, and stakeholder management skills across technical and non-technical teams.
  • Bachelor’s degree in Business, Engineering, Economics, or a related field.

Nice-to-Haves

  • MBA or advanced degree.

Skills

Product ManagementProduct-Led GrowthSaaSb2b2cgrowth loopsA/B Testingcohort analysisExperimentationProduct AnalyticsCustomer Retentionuser activationmonetizationPricing StrategyCross-Functional LeadershipData Science

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