Principal Event Marketing Manager, Data + AI World Tour

Responsibilities

• Develop and scale the events strategy for the 20+ stop Data+AI World Tour as an extension of the Data+AI flagship event.
• Serve as global program lead, establishing playbooks and identifying opportunities for scalability, best practices, and stronger brand presence.
• Manage and produce top-tier events, including potential onsite management at the Data+AI flagship event and other strategic initiatives.
• Establish and scale a content strategy within 12–18 months to increase session attendance and on-demand views by 25–30% and improve content-attributed pipeline from target personas.
• Grow the World Tour sponsorship program to increase sponsorship revenue and sourced pipeline while maintaining or improving partner satisfaction.
• Reduce event execution cycle times and budget variance through streamlined, repeatable processes.
• Ensure seamless lead flow from events into marketing automation systems and sales teams to maximize pipeline generation and conversion.
• Build a global operating model with executive, marketing, sales, and regional leaders to ensure tour stops launch on time and meet shared KPIs for pipeline, attendance, and NPS.

Requirements

• 10+ years of event marketing experience, including 3+ years leading large-scale world tours.
• Experience driving alignment and managing complex, multi-stakeholder global programs.
• Metrics-driven, analytical approach with the ability to use data to improve program performance.
• Excellent communication skills and strong executive presence.
• Proven success achieving or exceeding pipeline targets.
• Experience with Google Suite, Salesforce, Swoogo, Asana, and RainFocus, including building emails, lists, and landing pages.

Compensation

• ATS-listed salary range: $153,600–$264,000 USD.
• Compensation may also include an annual performance bonus, equity, and benefits.
• The posting lists location-based base salary ranges from $153,600–$264,000 USD across Zones 1–4.