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DatabricksDatabricksUnited States

Principal Event Marketing Manager, Data + AI World Tour

Leads strategy, content, sponsorships, production, and operational execution for Databricks’ 20+ stop Data+AI World Tour. The role requires 10+ years of event marketing experience, including large-scale world tour leadership, strong executive communication, analytical program management, and pipeline performance expertise.

154k – 264k/yr
On-site10+ YOEGrowth Marketing

About the role

Responsibilities

  • Develop and scale the events strategy for the 20+ stop Data+AI World Tour as an extension of the Data+AI flagship event.
  • Serve as global program lead, establishing playbooks and identifying opportunities for scalability, best practices, and stronger brand presence.
  • Manage and produce top-tier events, including potential onsite management at the Data+AI flagship event and other strategic initiatives.
  • Establish and scale a content strategy within 12–18 months to increase session attendance and on-demand views by 25–30% and improve content-attributed pipeline from target personas.
  • Grow the World Tour sponsorship program to increase sponsorship revenue and sourced pipeline while maintaining or improving partner satisfaction.
  • Reduce event execution cycle times and budget variance through streamlined, repeatable processes.
  • Ensure seamless lead flow from events into marketing automation systems and sales teams to maximize pipeline generation and conversion.
  • Build a global operating model with executive, marketing, sales, and regional leaders to ensure tour stops launch on time and meet shared KPIs for pipeline, attendance, and NPS.

Requirements

  • 10+ years of event marketing experience, including 3+ years leading large-scale world tours.
  • Experience driving alignment and managing complex, multi-stakeholder global programs.
  • Metrics-driven, analytical approach with the ability to use data to improve program performance.
  • Excellent communication skills and strong executive presence.
  • Proven success achieving or exceeding pipeline targets.
  • Experience with Google Suite, Salesforce, Swoogo, Asana, and RainFocus, including building emails, lists, and landing pages.

Compensation

  • ATS-listed salary range: $153,600–$264,000 USD.
  • Compensation may also include an annual performance bonus, equity, and benefits.
  • The posting lists location-based base salary ranges from $153,600–$264,000 USD across Zones 1–4.

Skills

Event MarketingContent Strategysponsorship managementPipeline GenerationSalesforceGoogle WorkspaceswoogoAsanarainfocusMarketing AutomationData AnalysisExecutive Communication

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