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Redpanda DataRedpanda DataUnited States

Principal Growth Marketing Manager

Principal Growth Marketing Manager responsible for owning performance marketing strategy across paid search, social, and syndication channels to drive awareness, pipeline, and customer acquisition for Redpanda's data platform. Requires 5+ years in B2B SaaS growth marketing with deep paid media and analytics expertise.

161k – 189k/yr
Remote5+ YOEGrowth Marketing

About the role

Responsibilities

  • Set and drive the performance marketing roadmap and experimentation calendar (channels, creative, targeting, landing pages).
  • Own competitive and channel benchmarking to identify new paid/emerging platforms worth testing.
  • Own multi-persona campaign strategy and messaging across paid search, paid social, and content syndication channels.
  • Manage and optimize global paid media campaigns and budget across Google, YouTube, LinkedIn, Reddit, and emerging platforms.
  • Execute and scale paid social programs focused on awareness that yields account engagement and pipeline generation.
  • Own the Qualified.com platform to create custom, targeted digital experiences on our website.
  • Build and scale content syndication and database growth programs.
  • Drive conversion rate optimization on paid landing pages.
  • Manage agency and vendor partners.
  • Own brand awareness measurement and tie it back to pipeline impact.
  • Partner with marketing ops to build and maintain attribution infrastructure.
  • Monitor, analyze, and report on funnel performance, conversion rates, attribution, and ROI.
  • Build automation workflows using internal and external AI tools.
  • Work closely with BDRs and sales teams on lead handoff.

Requirements

  • 5+ years of experience in digital marketing or growth marketing in B2B SaaS or infrastructure software.
  • Deep expertise in managing paid media campaigns.
  • Strong understanding of attribution, conversion tracking, and marketing analytics.
  • Experience managing campaigns with platforms like Google Ads, LinkedIn Ads, Reddit Ads, and analytics tools.
  • Familiarity with AI search trends, GEO, AEO, and optimizing content for LLM visibility.
  • Strong analytical mindset with the ability to translate data into actionable insights.
  • Excellent communication and project management skills.
  • Experience working in fast-paced startup or high-growth environments.

Nice-to-Haves

  • Experience marketing developer tools, cloud infrastructure, streaming, Kafka, or data platforms.
  • Experience with AI-driven marketing tools, automation, and agent workflows.
  • Experience with Qualified.com or similar website personalization/conversational marketing tools.

Compensation

  • U.S. base salary range: $160,500 - $189,000.

Skills

Performance Marketingpaid mediaGoogle Adslinkedin adsreddit adsattribution modelingconversion trackingMarketing Analyticscontent syndicationconversion rate optimizationAI Toolsqualified.com

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