Principal Demand Generation Manager

Responsibilities

• Lead collaboration across Demand Generation, Partner Marketing, Field Marketing, and other key leaders to develop and execute biannual strategic integrated Demand Generation and Field Marketing plans.
• Act as central connecting point between go-to-market teams to align with company priorities and deliver measurable growth.
• Secure executive alignment and approval for how plans roll up to company goals.
• Champion operational excellence with scalable operating rhythms for accountability, transparency, and measurability in campaign development.
• Synthesize complex data and insights to guide executive decision-making and strategic adjustments.
• Advocate for roadmap, prioritize high-impact projects, and identify future needs for integrated campaign development to scale the organization.

Requirements

• 7+ years of professional experience, including 5+ years in demand generation at a high-growth SaaS startup.
• Strong communication and stakeholder management skills; skilled at influencing senior levels.
• Proven ability to build operational frameworks, manage budgets, and drive cross-functional alignment.
• Comfort in dynamic, fast-paced environments managing competing priorities.
• Analytical mindset with proficiency in data-driven decision-making and campaign performance analysis.
• Experience with integrated campaigns, including end-to-end development, execution, and measurement.
• Strong growth mindset, open to new ideas.