Principal Programmatic Marketing Manager

What You’ll Do

• Expand Mochi's existing online marketing efforts via programmatic advertising.
• Build and manage the execution, optimization, and reporting of digital advertising campaigns across channels including Linear TV, Connected TV (CTV), Online Video (OLV), and Digital Out-of-Home (DOOH), to achieve numeric conversion goals at or below target customer acquisition cost.
• Collaborate with the rest of the marketing team on the marketing mix, integrated campaigns, and an overall coordinated advertising strategy.
• Work with design and brand to fulfill creative asset needs.
• Partner with analytics to evaluate ongoing campaign performance, including questions of attribution, and assess the results of creative and other testing.

Requirements

• 5+ years' experience in a performance-driven role with a proven track record planning and executing digital marketing campaigns.
• Proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies preferred.
• Recent hands-on experience with DSPs and RTB platforms (e.g., DV360, The Trade Desk, Meta, Amazon DSP, Nexxen), DMPs, audience targeting, and online measurement.
• Experience planning and buying across Linear TV, CTV, OLV, and DOOH, in addition to standard digital channels.
• Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword, contextual, affinity, and look-a-like audience targeting.
• Experience designing and running incrementality tests, with working knowledge of media mix modeling (MMM) and multi-touch attribution (MTA) solutions.
• Fluent in media research/analytics and consumer trends.
• Bias toward action and high velocity of experimentation to develop learning that improve performance.
• Excellent communication skills.
• A self-starter that is comfortable in a quickly changing startup environment.