Skip to content
AbridgeAbridgeSan Francisco, CA

Head of Growth Marketing

Leads growth marketing team driving demand gen, paid ads (Google, LinkedIn, X), email/lifecycle campaigns, content/social strategies, and web performance to build pipeline. Requires 12+ years marketing exp with 6+ in growth leadership at high-growth tech firms, B2B/B2C expertise, data-driven KPIs, and AI fluency.

250k – 275k
Hybrid12+ YOEGrowth Marketing

About the role

What You’ll Do

  • Lead a cross-functional growth team across paid, demand generation, email/CRM, and social. Set direction, develop talent, and hold the team accountable to outcomes.
  • Own the demand generation engine including paid advertising across Google Search, LinkedIn, and X, organic programs, account-based plays, and channel strategy across the full funnel. Partner with Sales and RevOps to align on pipeline targets and ensure tight feedback loops between marketing activity and revenue.
  • Drive email and lifecycle marketing, building the cadence to nurture prospects, re-engage interest, and support expansion in partnership with Customer Marketing.
  • Elevate content and social as growth channels, not just for awareness, but as measurable pipeline contributors. Develop strategies rooted in SEO, AEO, ABM, distribution logic, and audience insight.
  • Drive web performance and content in deep partnership with the Creative lead, creating the strategy and execution behind what lives on our site: performance optimization, content architecture, and the experience that turns visitors into pipeline.
  • Monitor attribution in partnership with Data/GTM Tech team, helping define how marketing tracks and learns from performance across channels. Bring rigor and transparency to what's driving results.
  • Collaborate across the marketing org, partnering closely with Product Marketing, Events & Customer Marketing, Comms and Creative to ensure programs are well-resourced, on-brand, and timed right.

What You’ll Bring

  • 12+ years of marketing experience, with at least 6 years in a growth or demand gen leadership role at a high-growth tech company, with a preference for AI company experience
  • Proven ability to build and lead multi-disciplinary teams—you hire well, develop people, and drive results through others
  • Strong B2B foundation paired with B2C instincts—you know how to reach and activate end users, not just economic buyers
  • Data-driven mindset with a proven ability to define and accomplish KPIs quarter over quarter. Be able to convert commercially-centric KPIs to marketing-oriented leading/lagging indicators
  • Experience aligning with Sales and RevOps on pipeline goals, ICP, and ABM or segment-based plays
  • A growth mindset that doesn't stop at the funnel—you understand brand's role in demand creation and build programs that drive pipeline without eroding identity
  • Comfort building internal tools and workflows with AI. You see AI as a force multiplier for your team and actively find ways to use it to drive speed, quality, and efficiency
  • Fluency working with a strong creative function—you brief well, give useful feedback, and treat creative as a strategic partner
  • Low ego, high standards—direct, collaborative, and focused on outcomes over credit

Bonus Points

  • Background building content and social programs that punch above their weight—turning a small team into a meaningful distribution channel

Skills

SEOAeoABMGoogle AdsLinkedin AdsX AdsEmail MarketingCRMDemand GenerationPipeline ManagementKPIsAI ToolsWeb OptimizationContent MarketingSocial Media Marketing

Similar roles

Growth Marketing jobs
Headway

Head of Patient Growth Marketing

HeadwayNew York, NY

Lead patient growth marketing across paid, lifecycle, and organic channels. Own martech, measurement, creative systems, and build a 20+ person team. Report to GM of Patient.

251k – 314k
Remote8+ YOEGrowth Marketing
Rippling

Director Growth, Emerging Products

RipplingSan Francisco, CA +1

Lead and scale a team of growth marketers owning pipeline and ARR for Rippling's non-HCM emerging products. Build multi-channel demand gen strategies, manage multimillion-dollar budgets, and partner cross-functionally to accelerate revenue.

248k – 310k
Hybrid7+ YOEGrowth Marketing
Figma

Director, Growth Marketing

FigmaSan Francisco, CA +1

Lead and scale Figma's paid performance marketing channels including search, social, display, and affiliates. Drive global growth through data-driven strategies while managing teams and multimillion-dollar budgets.

235k – 317k
Hybrid8+ YOEGrowth Marketing
Suno

Director of Social Media

SunoLos Angeles, CA +1

Leads organic social media strategy and team across major platforms for AI music company Suno, driving growth, engagement, and cultural relevance through culturally-fluent content and rapid trend response. Requires 8-10+ years experience leading social at consumer/entertainment brands.

225k – 250k
On-site8+ YOEGrowth Marketing
Flex

Head of Growth Marketing

FlexUnited States

Lead growth marketing to scale demand generation, self-serve acquisition, and PLG for B2B SaaS. Requires 6+ years in growth/digital marketing, 3+ years managing teams, with expertise in SEO, paid channels, and unit economics.

275k – 450k
Remote6+ YOEGrowth Marketing