Web Product Manager

Key Responsibilities

• Own the web experience strategy for claude.com, setting the vision for how marketing surfaces work together as a portfolio and ensuring each site performs against its audience and goals
• Stand up the web experimentation program across claude.com. Raise the team's experimentation velocity and rigor over time by setting up hypotheses, prioritizing landing page creation, analysis, and rollout
• Drive conversion rate optimization across acquisition, signup, and checkout funnels, identifying the highest-leverage opportunities and partnering with Web Design and Growth Product to ship them
• Establish our web analytics foundation with Data Science, ensuring we have the instrumentation, dashboards, and funnel reporting needed to make growth decisions quickly
• Lead our international and localization strategy for the web, partnering with regional marketing and localization teams to ensure our surfaces perform in every market we serve
• Partner with Growth Product, Data, and Enterprise Marketing to build the tooling, instrumentation, and funnel infrastructure that make web experimentation fast and measurable
• Collaborate with SEO and paid channel owners on on-page requirements and landing page experiments
• Coordinate inbound web requests from Product Marketing, Enterprise Marketing, Sales Ops, and other stakeholders, prioritizing against growth impact rather than request volume
• Build a durable measurement story for the web, for example, what we're testing, what we've learned, and what it's worth to the business. Communicate it regularly to marketing and executive leadership

Requirements

• Strong strategic thinking abilities, with the ability to translate business goals into a clear, prioritized web roadmap that aligns with broader marketing and product strategy
• Track record of driving measurable business results through the web in competitive, fast-moving markets
• A strong point of view on what makes the web a category-defining channel for a technology company
• A track record of running experimentation programs that moved meaningful business metrics, with a clear ROI story rather than just a backlog of A/B tests
• Setting strategy for localized web experiences and workflows across various regions and languages
• Strong quantitative instincts and fluency with analytics tools, funnel modeling, and experimentation design
• Experience operating at the seam between Marketing, Design, and Engineering, with the ability to influence without owning and say no to requests that won't move the needle
• Excellent prioritization judgment and cross-functional gravity
• A collaborative, low-ego operating style that treats design craft and growth performance as compatible rather than opposing goals
• Strong written and verbal communication skills, with comfort presenting strategy and results to executive audiences
• Deep interest in AI and its potential to positively impact how people work, learn, and create

Preferred Qualifications

• 10+ years of experience in web product management, web growth, digital strategy, CRO, or web experimentation at consumer or B2B technology companies
• In-depth knowledge of technical SEO and site architecture
• A background marketing AI, developer, or other technical products to both consumer and enterprise audiences
• Fluency shipping and optimizing localized web experiences across international markets
• A history of partnering closely with in-house brand and design teams on high-craft marketing sites
• Familiarity with developer-focused web surfaces
• Led large, cross-functional web initiatives with measurable impact on conversion and brand perception

Compensation & Benefits

• Annual Salary: $305,000—$385,000 USD