Sr. Technical Program Manager, Ads Performance

What you’ll do

• Own end-to-end program delivery for complex Ads Performance initiatives, driving planning, execution, and launch across multiple teams with clear goals, milestones, and success metrics aligned to monetization outcomes and company OKRs.
• Turn ambiguous problem spaces into clear program charters, roadmaps, and decision points, while proactively identifying and resolving gaps in ownership, requirements, resourcing, and data readiness.
• Partner closely with Engineering, Product, Data Science, Design, Analytics, Sales, Business Development, Research, and Product Marketing to align stakeholders and turn opportunities into actionable outcomes.
• Drive development of new performance capabilities across ads delivery and modeling, including initiatives related to bidding, ranking, optimization, and other strategies that improve ROI and user experience.
• Help scale existing systems to support new surfaces, formats, markets, and use cases while maintaining reliability, latency, and cost efficiency.
• Influence technical direction and tradeoff decisions by facilitating alignment on architecture, surfacing risks and uncertainties early, and helping teams navigate decisions across accuracy, latency, experimentation rigor, privacy, and measurement needs.
• Build durable program mechanisms and best practices, including intake, prioritization, RAID tracking, decision logs, launch criteria, and post-launch learning loops.
• Communicate program state, risks, and recommendations clearly to cross-functional stakeholders and leadership, and proactively escalate when broader alignment or decisions are needed.
• Use GenAI as the default operating model for EP PgM execution—producing AI-assisted first drafts of core program artifacts, modernizing high-toil workflows into AI-first mechanisms (e.g., intake triage, status synthesis, action/decision extraction, risk & dependency tracking), and synthesizing signals to proactively surface risks, decision/trade-offs, and escalation paths.
• Prototype solutions to augment decisions through data (e.g. dashboards, data analysis) or simplify processes (e.g. process and workflow helpers, or internal tools) using AI coding assistants (“vibe coding”).
• Follow Pinterest AI guidance for risk, governance, and safety-by-design: appropriately handle sensitive data, validate AI-generated outputs, document assumptions/limits, and ensure AI-assisted workflows meet applicable policy/compliance expectations before broad adoption.

What we’re looking for

• 5+ years of experience as a Technical Program Manager or in a related role.
• Strong leadership skills with an entrepreneurial mindset and the ability to lead new initiatives from the ground up in ambiguous environments.
• Passion for execution and a track record of driving large, complex programs to completion.
• Solid technical background with the ability to understand system design, technical challenges, and risks, and to break down complex problems to drive decisions.
• Strong analytical skills, including experience using metrics and data to identify opportunities, risks, and incidents.
• Excellent written and verbal communication skills, with the ability to explain nuanced technical concepts to a range of internal and external stakeholders.
• Proven ability to influence teams and drive alignment across multiple stakeholders and organizations.
• Experience building scalable processes and operating mechanisms in cross-functional environments.

Preferred:

• Experience in the ads space, especially across ads ecosystems, measurement, APIs, data pipelines, integrations, or data products. Understanding of user privacy is a plus.
• Demonstrated AI-first execution mindset, including the ability to use GenAI to accelerate planning, communications, workflows, and decision-making, while applying strong judgment and operating within governance expectations.