Sr. GTM Engineer, Marketing

Responsibilities

• Own the end-to-end buyer journey across awareness, consideration, and conversion stages, translating positioning and campaign strategy into compelling, high-converting web experiences
• Lead migration from Webflow to a modern headless CMS (e.g., Contentful, Sanity, Storyblok), architecting a scalable React/Next.js-based frontend
• Build modular systems that enable rapid deployment of campaigns and landing pages
• Integrate AI agents and LLM APIs to power dynamic content generation, personalized experiences, SEO/GEO optimization workflows, and scalable localization
• Own international website expansion across 20+ markets, designing multi-language, multi-region architecture with localization workflows, regional SEO optimization, and global compliance standards
• Architect and implement event tracking, data layers, and attribution frameworks using Google Analytics 4, Amplitude, and Google Tag Manager
• Ensure clean data flow between website, CRM, marketing automation, and PLG systems
• Develop hypotheses and testing roadmaps to improve performance of top pages, owning website KPIs
• Maintain best-in-class mobile and desktop experiences, Core Web Vitals, performance benchmarks, UX clarity, messaging effectiveness, and accessibility standards

Requirements

Required:

• 5–8+ years in growth engineering, frontend engineering, or product-focused web development, ideally in B2B SaaS or PLG environments
• Strong React/Next.js (or similar modern frontend framework) experience with demonstrated ability to build scalable, high-performance web applications
• Hands-on experience leading headless CMS implementations or migrations
• Proficiency with web analytics tools (Google Analytics 4, Amplitude, etc.) and implementing A/B testing and experimentation frameworks
• Strong understanding of technical SEO, GEO, AEO, and performance optimization
• Experience integrating APIs and third-party systems into web platforms
• Demonstrated ability to translate marketing strategy into technical execution and balance engineering rigor with marketing speed

Preferred:

• Familiarity with CRM and marketing automation systems (HubSpot, Salesforce, Segment)
• Experience integrating AI APIs (OpenAI, Anthropic, etc.) or building multi-channel support solutions (chatbots, AI Voice Agent, etc.)
• Experience building multi-language and international web properties
• Strong communication and collaboration skills

Compensation

Base Salary: $133,500-...