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Social Media Lead

150k – 170kNew York, NYOnsite5+ YOE
Summary

Lead social content strategy and production for a fast-growing IRL community platform. Own content across Instagram, TikTok, and LinkedIn, build creator partnerships, and grow engagement organically.

About the role

Responsibilities

  • Own ideation, production, and publishing of high-quality content across Instagram, TikTok, and LinkedIn
  • Build a high-output content engine including viral video formats, mini-docs, interviews, event recaps, BTS, and memes
  • Capture and tell stories spotlighting Posh organizers, community moments, and platform culture
  • Lead social coverage for key marketing moments (launches, campaigns, internal events)
  • Collaborate cross-functionally with Community, Customer Success, Product, New Verticals, and external partners
  • Utilize social channels to help other teams achieve objectives while maximizing impressions
  • Develop and manage content calendars, posting cadences, and creator workflows
  • Build creator and influencer partnerships to grow reach and brand credibility
  • Track trends, engagement, and performance metrics to improve creative output

Requirements

  • 5+ years of experience leading or running social for a consumer brand, community-led product, or culture-first company
  • Social-first storyteller with strong visual aesthetic, hands-on production/editing skills, and comfortable on camera
  • Proven track record of growing community and engagement organically with high attention to detail
  • Deep understanding of creators, culture, and niche communities creating mass culture
  • Strong creative instincts paired with operational excellence; able to manage multiple projects and meet deadlines
  • Experience in creator partnerships, UGC campaigns, and collaborative content series
  • Proficient in Figma, Adobe Creative Suite, and video editing tools

Nice-to-Haves

  • Up-to-date on latest AI tools to improve workflows
  • Comfortable moving fast, iterating often, and turning trends into repeatable content formats
Skills
InstagramTikTokLinkedInContent CreationVideo EditingFigmaAdobe Creative SuiteUGC CampaignsCreator PartnershipsSocial Media Analytics
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