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Senior Video Strategist

142k – 198kSan Francisco, CANew York, NYPortland, ORHybrid8+ YOE
Summary

Lead YouTube strategy, production, and growth for a fintech SaaS company. Own channel programming across long-form, Shorts, and series while managing production workflows and external partners.

About the role

Responsibilities

  • Own Mercury’s YouTube strategy and programming across formats, using audience insights, platform trends, analytics, and editorial judgment to drive channel growth
  • Lead production from concept through publishing — including scripting, creative development, shoot planning, editing oversight, packaging, and distribution
  • Develop and refine formats and concepts that strengthen audience engagement and channel identity
  • Build scalable workflows and production systems that support consistent, high-quality output
  • Oversee freelancers, editors, producers, talent, and external partners, providing clear creative direction and feedback
  • Jump into production directly when needed — shaping story structure, reviewing edits, refining thumbnails/titles/hooks, or producing content yourself

Requirements

  • 8+ years of relevant experience across video, multimedia, social content, editorial, creator media, and/or brand storytelling
  • Significant experience growing YouTube channels with measurable audience and engagement results
  • Deep understanding of YouTube as a platform, including programming strategy, retention, packaging, Shorts, distribution, and channel growth
  • Experience balancing performance goals with high creative, editorial, and brand standards
  • Experience leading productions and managing freelance editors, producers, shooters, agencies, talent, and/or other collaborators
  • Strong communication and organizational skills in remote-first, often async environments
  • Excitement around experimentation, iteration, and building from the ground up

Compensation & Benefits

  • Base salary, equity (stock options/RSUs), and benefits
  • Target new hire base salary ranges:
    • US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $158,200 - $197,800
    • US employees outside of the New York City, Los Angeles, Seattle or the San Francisco Bay Area: $142,400 - $178,000
Skills
YouTube strategyvideo productionchannel growthaudience analyticscontent scriptingvideo editingcreative directionfreelancer managementshort-form videobrand storytelling
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