Skip to content
Brex

Senior Marketing Operations Manager, Product-Led Growth

Owns PLG marketing operations, evolving martech stack (Segment, Marketo, GA4), AI-driven automation, event tracking, attribution, and cross-functional workflows for digital acquisition and onboarding. Requires 4+ years experience.

135k – 168kSan Francisco, CAGrowth MarketingHybrid4+ YOE
Apply

About the role

Senior Marketing Operations Manager, Product-Led Growth

Owns the systems, data infrastructure, and digital growth engine for Product-Led Growth (PLG) motion. Builds best-in-class marketing tech stack, leverages AI for automation, and drives efficiency across channels.

Responsibilities

  • Own and evolve PLG martech ecosystem (Twilio Segment, Google Analytics, Marketo, Sanity CMS, Salesforce, paid integrations).
  • Define and execute future-state roadmap using AI-driven automation and scalable systems.
  • Build automated lifecycle programs with AI segmentation, predictive scoring, personalized content.
  • Partner with Web, Product, Engineering to modernize event tracking and data flows.
  • Scale experimentation with AI analysis and rapid iteration.
  • Collaborate on paid acquisition tagging/attribution (Google Ads, LinkedIn, Meta, Reddit).
  • Lead Marketing Ops for chatbot/live chat experiences with CX, Ops, Sales, Web.
  • Build AI-enhanced dashboards for PLG health and growth loops.
  • Automate processes using Zapier, Segment, Marketo, AI agents.
  • Troubleshoot systems (Segment, GA, Marketo, Salesforce).

Requirements

  • 4+ years in Marketing Operations, Growth Operations, or Digital Systems for PLG/digital funnels.
  • Hands-on with Segment, Google Analytics, Marketo, event tracking.
  • Strong analytics for experimentation, attribution, funnel measurement.
  • Paid acquisition experience (Google, LinkedIn, Meta).
  • Cross-functional chatbot/live chat support (qualification, routing, workflows).
  • Automation via Zapier, AI systems, CDP workflows.
  • Evolving/modernizing martech stacks.
  • Collaboration with Product, Web Engineering, Data teams.

Bonus Points

  • FinTech/SaaS PLG experience.
  • AI/automation for workflows (personalization, scoring, experiment QA).
  • Sanity CMS integrations.
  • Amplitude, Mixpanel, or similar.
  • Documentation and operationalizing complex systems.
  • Digital identity verification, risk optimization.
  • Lead-to-Product processes.
  • ABM/enterprise knowledge.

Compensation

Expected salary range: $134,696 - $168,370 USD (varies by location, skills, experience). Equity and other compensation may apply.

Skills

SegmentGoogle AnalyticsMarketoSalesforceSanity CmsZapierAI AutomationEvent TrackingAttributionGoogle Ads

Similar roles

Growth Marketing jobs
Brex

Senior Marketing Operations Manager, Product-Led Growth

Owns PLG marketing operations, evolving martech stack with Segment, Marketo, and AI automation to scale digital acquisition and optimize onboarding. Requires 4+ years experience in marketing/growth ops and hands-on expertise with analytics and attribution.

135k – 168kSeattle, WAGrowth MarketingHybrid4+ YOEZapierMarketo
Brex

Senior Marketing Operations Manager, Product-Led Growth

Owns PLG marketing operations, managing martech stack including Segment, Google Analytics, Marketo, and Salesforce. Drives automation, AI workflows, event tracking, attribution, and cross-functional collaboration for digital acquisition and onboarding.

135k – 168kNew York, NYGrowth MarketingHybrid4+ YOEZapierSegment
Metropolis

Senior Manager, Growth Marketing

Senior growth marketing leader partnering with Sales and Growth teams to develop positioning, messaging, and GTM materials while leading customer events and field marketing programs. Requires 6+ years B2B marketing experience and strong cross-functional execution skills.

135k – 150kLos Angeles, CAGrowth MarketingOn-site6+ YOEMessagingPositioning
Navan

Senior Manager, Strategy & Operations, SLG Digital Marketing

Optimizes inbound marketing funnel and BDR processes in partnership with RevOps and Demand Gen. Drives efficiency through playbooks, systems, A/B testing, and capacity planning. Requires expertise in Salesforce, Marketo, Outreach.

135k – 240kNew York, NYGrowth MarketingHybridMarketoOutreach
Lumos

Senior Field Marketing Manager

Own and scale field marketing programs including conferences, executive events, and partner co-marketing to drive pipeline and demand. Requires 6-10 years B2B SaaS field marketing experience with proven pipeline impact.

136k – 180kUnited StatesGrowth MarketingRemote6+ YOEABMSfdc