Senior Marketing Operations Manager, Product-Led Growth

What you’ll do

The Senior Marketing Operations Manager owns the systems, data infrastructure, and digital growth engine powering Product-Led Growth (PLG). This role scales digital acquisition, optimizes self-serve onboarding, and unlocks marketing performance through automation, experimentation, and insights using AI and agentic workflows.

Responsibilities

• Own and evolve the PLG martech ecosystem—including Twilio Segment, Google Analytics, Marketo, Sanity CMS, Salesforce, and paid-channel integrations—to ensure a best-in-class, scalable, and reliable infrastructure.
• Define and execute a future-state roadmap for PLG operations, leveraging AI-driven automation, agentic workflows, and scalable systems foundations.
• Build and optimize automated lifecycle and activation programs using AI-assisted segmentation, predictive scoring, and personalized content delivery.
• Partner with Web, Product, and Engineering teams to modernize event tracking frameworks, ensuring clean, structured, privacy-aligned data flows through Segment, GA, and in-product analytics.
• Support and scale experimentation by integrating event tracking, metadata, and insights with AI-enabled analysis and rapid test iteration.
• Collaborate with Paid Growth to ensure high-quality tagging, attribution, and channel measurement across Google Ads, LinkedIn Ads, Meta Ads, and Reddit Ads.
• Partner cross-functionally with CX, Operations, Sales, and Web teams to support chatbot and live chat experiences on Brex.com—including qualification logic, routing workflows, data capture, and integration with downstream teams.
• Build dashboards and insights leveraging AI-enhanced analytics to monitor PLG health, funnel friction, conversion behavior, and growth loops.
• Identify opportunities to automate manual processes using Zapier, Segment, Marketo programs, and AI agents to improve speed, accuracy, and scale.
• Troubleshoot and resolve issues across systems (Segment, GA, Marketo, Salesforce), maintaining a high-quality data environment and rapid operational velocity.

Requirements

• 4+ years in Marketing Operations, Growth Operations, or Digital Systems roles supporting PLG or digital-first acquisition funnels.
• Hands-on experience with Segment, Google Analytics, Marketo, and event-based tracking frameworks.
• Strong analytical capabilities related to experimentation, attribution, and funnel performance measurement.
• Experience supporting paid acquisition workflows across Google, LinkedIn, Meta, and other digital channels.
• Experience partnering with cross-functional teams (CX, Operations, Sales, Web) to manage or enhance chatbot and/or live chat experiences.
• Demonstrated experience driving operational efficiency and automation through workflow orchestration tools (Zapier, agentic AI systems, CDP-triggered workflows).
• Track record of evolving or modernizing a marketing tech stack toward a future-state architecture.
• Experience collaborating closely with Product, Web Engineering, and Data teams.

Bonus Points

• Experience at FinTech or SaaS companies with PLG or self-serve onboarding models.
• Experience using AI and automation to scale marketing workflows.
• Comfort building integrated workflows between CMS (Sanity) and acquisition tracking systems.
• Familiarity with customer journey analytics tools such as Amplitude, Mixpanel, or similar.

Compensation

Expected salary range: $134,696 - $168,370. Starting base pay depends on location, skills, experience, market demands, and internal pay parity. Equity and other compensation may be provided.