Senior Manager, Brand Social

Responsibilities

• Lead Zocdoc’s organic social strategy (Instagram, TikTok, YouTube, and emerging channels), building awareness, affinity, and engagement among patients and providers.
• Develop and execute always-on social programming and campaigns, ensuring content is high-quality, on-brand, and optimized for each platform.
• Lead content ideation and oversee production.
• Manage internal and external creatives to deliver best-in-class social content.
• Contribute to broader brand initiatives, bringing social insight and creative input into the development of strategy and creative.
• Experiment with formats, trends and real-time moments that extend reach and cultural relevance.
• Lead community management, acting as the voice of Zocdoc on social platforms, participating in conversations, and building meaningful relationships with audiences and creators.
• Own performance tracking and analytics for organic social, translating insights into clear actions and continuous optimization.
• Build systems and workflows that enable efficient, high-quality creative production at scale.
• Drive cross-functional alignment. Partner with internal stakeholders to ensure integrated storytelling and maximize the impact of campaigns, launches, and brand moments across social channels.
• Define and drive Zocdoc’s creator strategy, ensuring strong brand alignment, and measurable impact.

Requirements

• 8–10 years of experience in organic brand social
• Proven track record developing and executing social strategies that drive brand growth
• Experience in community management
• Familiarity with reputation management and social listening
• Experience building scalable social frameworks and measuring performance; connecting efforts back to the business

Nice-to-Haves

• A strategist who can connect social efforts to brand and business goals.
• A creative thinker who brings distinctive ideas, programs, and strategies to the table.
• An action-oriented maker who likes to get hands-on: writing briefs, doing the work, bringing ideas to life that move the needle.
• A true collaborator who values strong cross-functional partnership and approaches work as a team sport.
• Analytical, using data and insights to measure and continually improve performance.
• A process-oriented builder, excited to build the systems and foundations that will help the brand scale.

Compensation/Benefits

• NYC Base Salary Range $148,000—$190,000 USD
• Flexible, hybrid work environment at our convenient Soho location
• Unlimited Vacation
• 100% paid employee health benefit options (including medical, dental, and vision)
• Commuter Benefits
• 401(k) with employer funded match
• Corporate wellness program with Wellhub
• Sabbatical leave (for employees with 5+ years of service)
• Competitive paid parental leave and fertility/family planning reimbursement
• Cell phone reimbursement
• Catered lunch everyday along with beverages and snacks
• Employee Resource Groups and ZocClubs to promote shared community and belonging