Senior Events Marketing Strategist

What You’ll Do

Tier 1 Event Ownership for “Fewer, Bigger, Better.”

Own end-to-end strategy and execution for Justworks' highest-priority events, with a disciplined focus on concentration of investment and maximum brand impact. Establish the brief, drive the experience design, manage vendors and production, and lead onsite execution.

AI Powered Planning & Systems Building

Embed AI tools and scalable systems into every phase of event planning - from brief generation and vendor research to onsite runbooks and post-event reporting. Build repeatable, documented workflows that elevate the entire teams’ output. Develop repeatable playbooks and evaluation frameworks, and identify and advocate for tools that improve speed and quality.

Internal Events Leadership

Lead planning and execution for key internal events. Partner cross-functionally to deliver experiences that align internal stakeholders and reflect the evolving brand.

Community & Partnership Execution

Drive the events execution layer of community and brand partnership programs. Collaborate with the Brand, Community, Field Marketing & Partnerships teams to ensure activations are purposeful, on-brand, and tracked against clear outcomes. Help build the business case for partnership renewals or pivots based on performance data.

Experience Design & Standards

Translate brand values into tangible, high-quality guest experiences. Attend every vendor call, venue walk, and design review with the full picture in mind.

Strategic Briefing & Cross-Functional Alignment

Develop clear, detailed event briefs that define audience, goals, messaging, experience design, and success metrics. Partner closely with Brand, Community, Field Marketing, and Content teams to ensure consistent storytelling and seamless execution across every touchpoint.

Budget Management

Own budgets for assigned Tier 1 events and partnership activations. Track spend against forecast, flag tradeoffs proactively, and manage shared assets (including large-format booth infrastructure) responsibly across teams.

Measurement & Reporting

Track performance across engagement metrics (attendance, participation, partner reach, qualitative feedback, meetings, community growth) and event-influenced pipeline where applicable. Deliver clear post-event reporting and recommend improvements to continuously elevate program quality. Build post-event reporting that drives decisions - attendance, engagement, pipeline influence, partner outcomes, qualitative feedback. Deliver clear, timely recaps and recommendations that feed directly into program planning for the next cycle.

Who You Are

• Fewer Bigger Better Mindset: Believe in concentrated investment over volume. Push for the bold choice, make the case for quality over quantity, and aren't afraid to sunset what isn't working.
• Systems Thinker & Builder: Build the infrastructure that makes great execution repeatable. Create templates, document processes, and design workflows that outlast any single event. Actively use AI in day-to-day work - for research, drafting, analysis, and workflow automation.
• Brand Builder: Minimum 7+ years of experience managing events. Understand how events shape how people feel about a brand, and design with that awareness.
• Partnership-Oriented Marketer: Experience supporting or executing co-branded activations and understand how to balance partner goals with brand integrity and audience experience.
• Experience-Driven Executor: Care deeply about the details that shape audience experience—from invitation through follow-up - and ensure seamless delivery.
• Cross-Functional Collaborator: Work effectively with Brand, Field Marketing, Community, and external partners to align messaging and execution without overcomplicating the process.
• Operationally Strong & Self-Directed: Manage multiple programs simultaneously, stay organized under pressure, and operate confidently with minimal oversight.

Compensation: The base wage range for this position based in our New York City Office is targeted at $131,000.00 to $169,000.00 per year. Actual compensation is based on multiple factors that are unique to each candidate, including skill set, level of relevant experience, and specific work location.