Senior Demand Generation Marketer
Owns execution of multi-channel demand generation campaigns including email, paid media, webinars, and ABM to drive pipeline and revenue for enterprise healthcare buyers. Requires 6-8 years B2B SaaS experience, strong project management, and tools like Salesforce/HubSpot.
What You’ll Do
- Build and execute full-funnel demand generation campaigns across email, paid media, webinars, and events, leveraging AI tools for audience segmentation, creative personalization, and optimal channel spend to drive engagement and pipeline growth.
- Develop campaign briefs, timelines, and project plans, ensuring smooth, on-time delivery with clear ownership and accountability.
- Partner closely with sales to understand their goals, buyer personas, and pipeline needs — then translate that into scalable campaign enablement and follow-up programs, utilizing AI-driven tools for sales enablement content.
- Collaborate with content and product marketing to develop messaging and assets that speak directly to enterprise audiences and complex buying committees.
- Manage campaign performance metrics and optimize programs based on insights, grounding decisions in real-world data to inform strategy and drive continuous improvement.
- Own marketing-to-sales handoff processes and ensure campaign outputs are actionable and measurable, implementing automation for lead routing and progression tracking.
What You’ll Bring
- 6-8 years of experience in demand generation, campaign marketing, or growth marketing, ideally within B2B SaaS or enterprise technology.
- Proven ability to plan, execute, and measure multi-channel campaigns that drive pipeline and revenue impact.
- Strong project management and ownership skills — you can manage complex, multi-channel programs from kickoff to results, ensuring alignment, accountability, and flawless execution.
- Deep familiarity with enterprise sales cycles, buying committees, and the content/messaging needed to influence them.
- Experience partnering with sales and marketing operations to align campaign strategies with business goals.
- Analytical mindset with experience using tools like Salesforce, HubSpot, Marketo, or similar to measure campaign success.
- Experience using AI as a force-multiplier for demand generation efforts—speeding research, insights, and content iteration—while preserving brand voice and accuracy.
- Excellent written and verbal communication skills — you can craft compelling messaging and articulate strategy clearly across teams.
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