Senior Content Marketing Manager
Leads content marketing strategy, creates thought leadership and demand gen assets for enterprise B2B SaaS, owns publishing lifecycle. Requires 5+ years experience, SEO/AEO expertise, analytics tools proficiency, and AI passion.
What You'll Do
We're looking for a talented and passionate Senior Content Marketing Manager to be a pivotal storyteller and brand steward. In this role, you will craft compelling narratives that define our category and drive awareness and conversion across the entire enterprise customer journeys. You will own the content roadmap and publishing lifecycle, collaborating with marketing and product teams to translate complex AI innovations into high-impact assets that resonate with executive leadership.
As a hands-on creator, you will help us navigate the evolving search and AI landscape. You'll use performance insights to ensure our content embodies craft excellence, masters our brand voice, and high-level, actionable value to enterprise marketing leaders.
How You'll Make Impact
- Integrated Content Strategy: Build and execute a content roadmap that aligns the customer journey with business goals by collaborating across marketing and product teams.
- Thought Leadership & Storytelling: Develop thought-provoking narratives and category-defining content that anticipates market shifts and positions us as a strategic partner to the world's most sophisticated brands.
- Demand Gen Content Execution: Lead the creation of multi-channel assets (e.g. guides, ads, nurtures, blogs, web pages, etc.) designed to engage Director to CMO level personas at Fortune 1000 companies.
- SEO/AEO/GEO Expertise: Proactively adjust strategies to ensure our brand dominates visibility when enterprise buyers are researching marketing AI solutions.
- Product & AI Evangelism: Showcase product value as “customer zero” by using our own AI to create content, while monitoring industry trends.
- Brand Stewardship: Uphold the brand's mission, tone, and voice across all digital and physical mediums as a key stakeholder for visual excellence and design partnership.
- Distribution & Publishing Management: Own the content publishing lifecycle across website and email channels to ensure consistent and timely delivery.
What You'll Bring
- 5+ years of experience in content marketing, or a related role, preferably in a B2B SaaS focused on Enterprise accounts.
- Proven track record of writing for a highly professional audience; you know how to sound like a peer to a Director, VP, or CMO.
- Ability to shape high-level programs while remaining a hands-on creator who thrives in a fast-paced environment.
- Strong expertise in SEO, including strategy, content structure, on-page optimization, internal linking, and SERP intent.
- Strong understanding of AEO / AI-discovery optimization, or a deep curiosity and the ability to operationalize these trends quickly.
- Comfortable using performance data to drive content strategy and prove the ROI of content, with preferred experience in Google Analytics, Semrush, Profound, Search Console, HubSpot, Contentful, or similar.
- Passionate about AI technology and a proven track record of experimenting with AI tools to optimize marketing workflows.
Salary
The compensation range for this role is $150,000-$180,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process.
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