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Provider Growth Lead

200k – 250kNew York, NYOnsite4+ YOE
Summary

Own growth strategy and GTM execution for a core provider category, driving national market share, activation, and commercial impact through partnerships, campaigns, and product initiatives.

About the role

Responsibilities

  • Own the growth strategy for a core market category, including targets, budget, levers, and results
  • Design and test new GTM motions, including word-of-mouth loops, referral mechanics, channel partnerships, sales forces, and influencer/affiliate campaigns
  • Identify high-yield provider segments and use data to shape targeting, positioning, and messaging
  • Partner with engineering and onboarding teams to improve conversion funnels and maximize user activation
  • Track adoption and engagement metrics, share insights internally, and drive accountability to key growth outcomes
  • Work closely with the rest of the team and CEO to make investment decisions as we balance speed of growth and long-term profitability

Requirements

  • 4–8 years of experience in growth, product strategy, GTM, or business operations — with a track record of owning measurable outcomes
  • Proven success launching or scaling new segments or markets at a startup or high-growth company
  • Demonstrated ability to run and evaluate experiments across multiple growth channels (referral programs, outbound, content, etc.)
  • Strong written and verbal communication that allows you to be an effective participant in both internal debates and external relationships
  • Track record of moving quickly, finding shortcuts, and going to unreasonable lengths to deliver on goals
  • High NPS with your former teammates
Skills
Growth StrategyGTM ExecutionProduct StrategyBusiness OperationsExperimentationReferral ProgramsChannel PartnershipsData AnalysisConversion Funnel OptimizationCross-functional Collaboration
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