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Product Marketing Manager
Drive awareness and adoption of new product features for a B2B fintech platform serving private capital markets through messaging, collateral, community engagement, and digital adoption tools.
140k – 160kBrooklyn, NYProduct MarketingHybrid4+ YOE
About the role
Responsibilities
- Develop and implement an omni-channel strategy to drive awareness, excitement, and adoption of new features as they are released
- Articulate the business impact of individual features to the user base via targeted collateral, newsletters, digital adoption platforms, and other tools on an ongoing basis
- Support embedding scalable marketing frameworks into product development processes, including digital adoption products
- Support customer communications and partner with stakeholders to execute major product announcements or roadmap webinars
- Develop and refine Chronograph’s product positioning, messaging frameworks, and value propositions
- Empower and support customer advocates with resources that help them optimize product use and encourage new use cases
- Support creative strategies to leverage Chronograph user community engagement through community forums, webinars, events, and other channels
- Build and maintain a map of Chronograph ICPs and personas to support marketing, sales, and account management needs
Requirements
- At least 2 years developing and managing product marketing strategies in an enterprise or B2B software context, and at least 4 years total marketing experience
- Ability to articulate the business value of new features in simple, compelling terms to both technical and non-technical audiences
- Experience in presentation and sales collateral building
- Experience with community building and increasing user engagement through forums, webinars, and other mediums
- Experience managing bulk client communications including newsletters, product announcements, roadmap updates at scale
- Experience with digital adoption platforms or similar tools to build in-app tours, guides, and notifications for different user segments
- Comfort contributing to user guides, training materials, and explainer videos
- Familiarity with common marketing tools, including Hubspot
Nice-to-Haves
- Comfort pushing boundaries, taking risks, and validating different hypotheses while building out the product marketing function
Skills
Product MarketingB2B MarketingHubSpotSales CollateralMessaging FrameworksProduct PositioningCommunity BuildingDigital Adoption PlatformsNewsletter ManagementWebinar Facilitation
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