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Marketing Manager

Marketing Manager to build and lead marketing function at fintech startup. Own strategy, content, digital marketing, and analytics to drive brand awareness and lead generation.

140k – 200kNew York, NYProduct MarketingOnsite5+ YOE

About the role

Responsibilities

  • Develop and execute ModernFi's marketing strategy, including positioning, messaging, and channel strategy
  • Create compelling content across multiple formats (website copy, blog posts, emails, social media, sales collateral, case studies, etc.)
  • Coordinate and execute marketing programs including webinars, executive dinners, industry events, and digital campaigns
  • Build and manage digital presence across website, social media, and email marketing channels
  • Design and produce marketing collateral (alongside external agencies and contractors) including presentations, one-pagers, and newsletters
  • Collaborate closely with sales to develop materials that support the sales process and accelerate deals
  • Establish metrics to measure marketing effectiveness and continuously optimize based on data
  • Manage relationships with external agencies and contractors as needed
  • Stay current on fintech industry trends and competitive landscape to inform marketing strategies

Requirements

  • 5+ years of marketing experience, preferably in fintech, B2B SaaS, or financial services
  • Strong content creation skills with ability to translate complex technical concepts into compelling messaging
  • Experience with digital marketing channels and marketing automation tools
  • Data-driven approach to marketing with experience using analytics to measure and improve campaigns
  • Exceptional communication skills, both written and verbal
  • Ability to work autonomously while collaborating effectively across departments
  • Comfortable with and curious about AI tools
  • Exceptional attention to detail with a high-quality bar for written and visual work
  • Creative eye for design and content, with experience producing polished assets
  • Proactive self-starter who takes initiative to learn new tools independently
  • Thrives in ambitious, high-velocity environments
  • Track record of meaningful tenure and ownership within previous roles

Nice-to-Haves

  • Background in fintech, B2B SaaS, or financial services
  • Experience managing external agencies and contractors

Compensation & Benefits

  • Salary: $140,000 - $200,000
  • Unlimited PTO
  • 401(k)
  • Premium health, dental, and vision insurance
  • Significant equity and commission as an early hire

Skills

Content MarketingDigital MarketingMarketing AutomationSocial Media MarketingEmail MarketingMarketing AnalyticsSales EnablementB2B MarketingContent CreationCampaign Management

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