Principal Growth Marketer
Owns paid acquisition, inbound growth, pipeline alignment with SDRs, funnel attribution, and growth systems using automation/AI in B2B SaaS. Improves conversion rates, measurement, and technical capabilities across marketing.
What You’ll Do
1. Own Paid Growth & Acquisition
- Lead the strategy and execution of paid acquisition across search, social, and emerging channels
- Lead a comprehensive audit and reset of performance, improving targeting, channel mix, and efficiency
- Partner with our paid media agency to optimize performance across paid channels
- Partner with RevOps to improve funnel visibility, tracking, and reporting
- Establish a clear performance framework, including targets, measurement, and optimization strategy
- Drive improvements in cost efficiencies, conversion rates, and pipeline contribution
2. Strengthen SDR & Pipeline Alignment
- Partner with SDR leadership and Pipeline Programs to improve conversion from lead to opportunity
- Drive accountability for follow-up on marketing leads, ensuring prioritization, routing, and speed-to-lead in partnership with SDR leadership and RevOps
- Operationalize intent and behavioral signals to create a signal-driven outbound engine—building workflows that enrich, prioritize, and activate high-intent accounts, and significantly increase the impact and efficiency of SDR outreach
- Partner with SDR and Pipeline Programs teams to identify opportunities for improved automation, tooling, and enrichment
3. Expand Inbound Growth (SEO, Website & Lifecycle)
- Partner with our Web Marketing Manager to shape and evolve SEO and website growth strategy
- Contribute to scaling programmatic SEO, AEO, and GEO initiatives with GrowthX, expanding how Tines captures demand across both traditional and AI-driven discovery channels
- Bring a performance and experimentation lens to the website, partnering on landing page and on-site testing across conversion paths, messaging, and UX
- Build and optimize lifecycle marketing and onboarding journeys to improve nurturing, activation, and progression to pipeline
- Improve conversion performance across inbound channels and key website journeys
4. Own Funnel Visibility, Attribution & Experimentation
- Own the development of marketing attribution, funnel visibility, and performance measurement
- Define the strategy for funnel instrumentation, attribution, and performance measurement, in partnership with RevOps
- Lead the evaluation and implementation of tools (e.g., HockeyStack, Funnel.io) to enable accurate, end-to-end visibility into channel performance and customer journeys
- Translate insights into a structured experimentation roadmap across channel performance, conversion, and funnel progression
- Establish a consistent experimentation cadence and drive measurable improvements in conversion rates, attribution accuracy, and pipeline efficiency
5. Build Growth Systems, Automation & AI Leverage
- Identify and build high-leverage systems that improve how marketing and SDR teams operate
- Apply automation and AI to improve workflows, speed of execution, and targeting
- Evaluate and introduce new tools and technologies to enhance GTM performance
- Improve data enrichment, signal quality, and personalization through better systems and integrations
- Focus on creating systems that compound over time and improve how pipeline is generated and converted
6. Raise Technical Capability Across Marketing
- Introduce tools, frameworks, and workflows that increase the technical sophistication of the marketing team
- Enable marketers to better leverage data, automation, and experimentation in their day-to-day work
- Act as a partner across the team to elevate modern growth practices
- Help embed a more systems-oriented, performance-driven approach to execution
What We’re Looking For
- Proven experience owning and scaling paid acquisition in a B2B SaaS environment
- Strong track record of improving funnel performance, attribution, and conversion rates
- Experience working closely with SDR teams and pipeline generation programs
- Experience operationalizing intent data, enrichment, and signal-based workflows
- Experience building or optimizing lifecycle marketing and onboarding journeys
- Experience working with or implementing marketing attribution and analytics tools
- Deep familiarity with modern marketing, data, and automation tooling
- Experience applying automation and AI to marketing or GTM workflows
- Strong analytical mindset with the ability to translate data into actionable strategies
- Ability to operate strategically while remaining hands-on in execution
- Comfortable working cross-functionally across Marketing, Sales, and RevOps
OTE: $188,000 - $230,000 (base + bonus) + equity
Lifecycle Marketing Lead
Own end-to-end lifecycle marketing strategy for a fintech mobile app, building and scaling CRM programs across email, push, SMS, and in-app to drive engagement, retention, and loyalty. Requires 8+ years of B2C lifecycle marketing experience with deep Braze and automation expertise.
Growth Manager, Verticalization & Startups GM
Own the full P&L and growth motion for Ramp's startup segment. Drive acquisition, product strategy, onboarding, pricing, and community presence to make Ramp the default financial platform for newly incorporated US companies.
Director, Growth Marketing
Lead Chime's TV and Offline media strategy as Director, owning an eight-to-nine figure portfolio and translating MMM and incrementality insights into budget allocation across TV, audio, and direct mail. Requires 12+ years of marketing experience with deep TV/Offline expertise and proven success managing large-scale media investments.
Senior Manager, Automated Growth
Senior growth leader responsible for scaling Rippling's revenue engine through SEO, AI search, CRO on rippling.com, and automated multi-channel campaigns. Requires 5+ years B2B growth marketing experience, technical skills (SQL/coding), and proven team management.