Performance Marketing Manager
Own and scale paid acquisition across social, display, and emerging channels to drive efficient pipeline and revenue. Requires 4-7 years performance marketing experience with strong analytics, experimentation, and cross-functional skills.
What you’ll do
- Own end-to-end performance marketing strategy and execution across paid social, paid display, and emerging channels (ChatGPT, etc.), including planning, launch, optimization, and measurement.
- Manage budgets and forecasting; allocate spend based on ROI/CAC targets and pipeline goals, and communicate tradeoffs clearly.
- Build and maintain a testing roadmap across ads, audiences, offers, landing pages, and funnel steps; run structured experiments and document learnings.
- Partner with Lifecycle/Email, Content, Creative, and Design to develop high-performing creative and landing page experiences.
- Partner with Sales/RevOps to align on lead quality definitions, routing, and pipeline attribution; improve conversion rates from lead → opportunity.
- Own channel-level reporting and performance narratives; create dashboards and weekly updates for stakeholders.
- Improve tracking and measurement (pixels, UTMs, conversion events), partnering with Data/Analytics and Engineering as needed.
What we’re looking for
- 4–7 years of performance marketing experience, with hands-on ownership of paid acquisition and measurable growth impact.
- Strong analytical skills: comfortable with channel metrics (CAC, ROI, LTV, conversion rates), cohort thinking, and interpreting incrementality where possible.
- Experience managing meaningful budgets and optimizing toward business outcomes (pipeline and revenue), not just clicks.
- Excellent experimentation discipline: hypothesis-driven tests, sound measurement, and ability to translate results into next actions.
- Familiarity with modern ad platforms and tools (e.g., Google Ads, LinkedIn/Meta ads managers) and analytics tooling (e.g., GA4, Looker/Tableau, Amplitude/Mixpanel) plus attribution basics.
- Strong communication and stakeholder management; can align cross-functionally and move work forward in ambiguous environments.
Bonus
- B2B SaaS demand gen experience, landing page/CRO experience, and/or experience partnering on MMM or incrementality testing.
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