Performance Marketing Manager
Leads user acquisition and growth through Apple Search Ads, Google App Campaigns, and full-funnel search campaigns. Optimizes performance with experimentation, A/B testing, data analysis, and AI tools, managing large budgets for ROI. Requires 4+ years in performance marketing focused on search and mobile apps.
Role Responsibilities
- Primary Channel Ownership: Lead the planning, execution, and daily optimization of Apple Search Ads (ASA) and Google App Campaigns (GAC) to meet efficient growth targets.
- Programmatic Management: Manage and optimize managed programmatic campaigns, ensuring effective spend allocation and performance across diverse networks.
- Strategic Management: Lead and manage full-funnel search, YouTube, and Performance Max (PMax) campaigns to capture users across every stage of the journey.
- Growth Mindset & Ownership: Think beyond pure user acquisition to identify how search and owned channels can drive holistic growth for the business.
- Experimentation & Testing: Design and execute a rigorous roadmap for experimentation and creative A/B testing across ad formats, landing pages, and app store assets to continuously improve performance.
- Creative Collaboration: Partner closely with creative teams to develop innovative ad concepts, test new messaging, and ensure assets resonate with search intent.
- Data-Driven Optimization: Monitor key metrics (CPI, CPA, ROAS, LTV, and retention) and collaborate with analytics teams to understand attribution and user behavior.
- Budget & Forecasting: Manage large-scale budgets and forecasting, ensuring efficient resource allocation to maximize ROI.
- Lead with AI: Leverage AI tools to automate workflows, enhance marketing effectiveness, and drive operational efficiency.
Minimum Requirements
- 4+ years of experience in performance marketing, with a heavy focus on search platforms and mobile app growth.
- Expert-level knowledge of Apple Search Ads and the Google Ads ecosystem (including App Campaigns, YouTube, and PMax).
- Proven track record of managing large-scale budgets and delivering measurable growth results.
- Deep experience in designing and analyzing marketing experiments and creative A/B tests.
- Strong analytical skills with proficiency in Excel/Google Sheets, BI tools, and Mobile Measurement Platforms (MMPs) such as AppsFlyer, Adjust, or Branch.
- Ability to adapt with agility in a fast-paced, dynamic environment.
- Exceptional cross-functional collaboration skills, particularly with creative and technical teams.
Preferred Requirements
- Fluent in Spanish.
- Familiarity with SQL or advanced data analytics skills.
Compensation
- Base salary range: $111,324 - $130,969.
- Equity, 401k match up to 4%, comprehensive benefits, education reimbursement, PTO, parental leave, flexible work.
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